Develop and lead your team to implement and deliver innovative campaigns which are based on insight, targeted to key audiences and are regularly reviewed and evaluated. Ensure your team are delivering c ampaigns in line with professional practice and the Government Communications Service (GCS) Functional Standards. Develop collaborative strategic working relationships with colleagues across the Marketing and Digital functions as well as the wider Communications Directorate: Press, External Affairs, Internal Comms, Strategic Communications and the Directors Office. Provide professional communications advice and sustain a close working relationship with M inisterial Private Offices to ensure that priorities and departmental objectives are understood and delivered. Work closely with DWPs Directors General and key officials across DWP to inform and support their delivery and policy objectives with expert communications advice. Build and maintain a network of colleagues and contacts from within DWP, across government, the GCS and in the private sector to achieve progress on priorities, objectives, share best practice and keep updated with i ndustry m arketing and advertising trends. Actively build positive strategic relationships with delivery agencies to ensure best service and value for money for DWP campaigns. Person specification Essential Criteria Significant experience in successfully delivering large, paid-for public sector marketing campaigns. Highly developed skills in stakeholder management, influencing at a senior level. Experience of leading and developing expert communication teams. Excellent political understanding, judgement and decision-making. Successful experience of leading a team within a rapidly changing environment. Excellent written and verbal communication skills - able to adapt approach to different audiences. Excellent understanding of industry m arketing and advertising standards and trend. Has a record of successful self-development and team development as part of continuous improvement. Please note If there are a high number of applications received, an initial sift may be undertaken based on the first 4 essential criteria listed above. Candidates who pass the initial sift may progress to a full sift or may go straight to interview. Behaviours We'll assess you against these behaviours during the selection process: Seeing the Big Picture Making Effective Decisions Delivering at Pace Communicating and Influencing Technical skills We'll assess you against these technical skills during the selection process: Insight Ideas Implementation Impact Benefits Alongside your salary of 75,550, Department for Work and Pensions contributes 21,886 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. DWP have a broad benefits package built around your work-life balance which includes: Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours. Generous annual leave at least 23 days on entry, increasing up to 30 days over time (prorata for part time employees), plus 9 days public and privilege leave. Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme. Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly). Family friendly policies including enhanced maternity and shared parental leave pay after 1 years continuous service. Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes. An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Womens Network, National Race Network, National Disability Network (THRIVE) and many more. Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills. Written Application The written sift will be conducted using evidence from your CV and Personal Statement and will be assessed against the Key Criteria within the advert. Please note If there are a high number of applications received, an initial sift may be undertaken based on the first 4 essential criteria listed on slide 5. Candidates who pass the initial sift may progress to a full sift or may go straight to interview. 2. Interview Shortlisted candidates will be invited to attend an interview. This will be a video interview. The interview panel will be a minimum of two people. The interview will assess: a. Well assess candidates against the following Success Profiles: Civil Service behaviours www.gov.uk at G6 level: Seeing the Big Picture Making effective decisions Delivering at pace Communicating and Influencing b. For this professional communications role, youll also be tested against the following Government Communications Service (GCS) technical skills at G6 level Insight Ideas Implementation Impact c. Youll also be assessed against three Success Profiles: Strengths - GOV.UK relevant to the role. These arent defined by grade Sift and Interview Dates : Our anticipated timetable - which may be subject to change - is as follows: Shortlisting will take place commencing W/C 10th March 2025 Interviews will commence W/C 24th March 2025 Interviews will be held via Microsoft Teams. Further details will be provided if you are successful and shortlisted. To apply for this post please follow the instructions in this candidate pack or the job advert on Civil Service Jobs. Please submit your application no later than 23:55 10th March 2025 If youre an existing Civil Servant and want to know more about transferring to another Department, refer to your current departments guidance on transfers within the Civil Service. Candidates should not resign from their current job until all appropriate checks have been successfully completed. If you have questions about the role, DWP or the application process, please contact jennifer.hepkerdwp.gov.uk Further Information Find out more about Working for DWP A reserve list may be held for a period of 6 months from which further appointments can be made. Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk If successful and transferring from another Government Department a criminal record check may be carried out. In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grscabinetoffice.gov.uk stating the job reference number in the subject heading. New entrants are expected to join on the minimum of the pay band. Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government. Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing. The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action. This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying. Reasonable Adjustment At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce. We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia. If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DWPrecruitment.grscabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs. Complete the Reasonable Adjustments section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional. If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section. Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) .