Senior Marketing Executive (Events Marketing Coordinator)
Senior Marketing Executive (Events Marketing Coordinator)
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Digital Marketing | Strategy | Analytics | Events | Coaching
About Us: We are a small, dynamic B2B conference business, hosting 25 unique events annually. Our mission is to deliver exceptional industry-specific conferences that provide valuable insights and networking opportunities for professionals.
Job Description: We are looking for a proactive and creative Events Marketing Coordinator to lead the marketing strategy and execution across a range of events including our flagship. The ideal candidate will have a strong background in marketing, excellent project management skills, and the ability to deliver cohesive marketing campaigns focused on lead generation and revenue growth.
Key Responsibilities:
·Lead the marketing strategy and execution for our events, with a strong focus on quality lead generation and revenue growth.
·Develop and deliver cohesive, tailored marketing campaigns across various channels, including email, social media, content creation, website, PPC, and SEO.
·Manage community development efforts to drive attendee engagement and event registrations.
·Oversee all marketing channels and ensure alignment with event objectives.
·Collaborate with other departments to ensure successful event promotion.
·Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
·Manage event budgets and ensure cost-effective use of resources.
Requirements :
·Bachelor’s level education or equivalent
·Minimum 2 years of experience in a marketing/events environment.
·Proven track record of developing and executing successful marketing campaigns focused on lead generation and revenue growth.
·Strong project management and organizational skills.
·Excellent communication and interpersonal skills.
·Proficiency in CRM and CMS systems.
·Ability to analyze data and make informed decisions.
The role is based in our office at Thorpe Park, East Leeds. You may be expected to travel internationally for events.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Information Services
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