Company Description
Building strong partnerships is a key platform for Greene King's ambition, and this role offers an exciting opportunity to make your mark and progress your career.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
Please note this is a 14 Month FTC
Your role as Paid Media Manager
* Deliver trading support for our portfolio from core digital platforms, with emphasis on Google, and oversee strategic development of new opportunities.
* Work with marketing and finance functions, and all senior stakeholders to own supporting operating processes.
* Develop new insights capability deriving from digital media.
* Support expansion goals with innovative media support – e.g. data-driven/1PD campaigns, and App marketing.
* Define and own technical roadmap to prepare Greene King infrastructure for future needs.
* Management of agency delivery capability to maximise results.
* Expand reach of GK Group brands across other broad-reach media channels to maximise efficiency of investment.
What you'll bring:
* You will be deeply experienced in interim Media Management ideally from a combination of agency and client side experience.
* Extensive experience in delivering media solutions across paid and partnership channels both brand & digital (Search & Google, paid social, emerging formats, OOH, TV, print).
* A self-starter who thrives on change, is passionate about media and advertising, and works flexibly and collaboratively to get the job done.
* You are commercially astute, with an understanding of the commercial and organisational implication of campaign investments and outcomes.
* A natural diplomat, you build strong relationships, and communicate media detail at all levels, particularly to non-marketing and senior stakeholders.
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