Sales Director - The Met Hotel Leeds JOIN OUR FAMILY At RBH we believe our people are our biggest assets and understand the value in putting them first. Our approach to diversity in the workplace, health & wellbeing, sustainability, and individuality sets us apart from our competitors and is one of the reasons we are rated Top 30 Best Places to Work in Hospitality We are passionate about the industry and always on the lookout for new talent to join us on our journey A DAY IN THE LIFE OF A SALES DIRECTOR AT THE MET HOTEL, LEEDS In 2025, The Met Hotel, Leeds is embarking on an exciting transformation, with plans to restore and rejuvenate the property from the ground up. An extensive renovation is underway to enhance the hotel's offerings and elevate the guest experience to new levels. As part of this exciting transformation, we are seeking a dynamic and forward-thinking Sales Director to help reposition the hotel as Leeds' most beloved lifestyle destination. We're on the hunt for our next RBH Sales Entrepreneur - a dynamic Sales Director to represent the newly refurbished Met Hotel, Leeds. This is an exceptional opportunity to join the senior leadership team and play a key role in shaping the future of this iconic hotel as it enters a new chapter. You will have a direct impact on driving the hotel's success through the development and execution of strategic sales initiatives, focusing on building long-term business relationships and maximising revenue growth post-refurbishment. We are looking for a results-driven, self-starting leader with a deep understanding of the hotel industry and a passion for proactive sales. You will be responsible for identifying new business opportunities, cultivating relationships with key clients, and positioning the hotel in the market to drive occupancy and revenue. As Sales Director, you will also oversee the Marketing function, leveraging the brand and identity to strategically support the repositioning and growth of the hotel If you are a motivated sales professional ready to lead the charge in transforming an iconic brand, we'd love to hear from you This position reports directly to the General Manager and involves working with a diverse range of clients, industries, and market segments. What you'll be doing Key Responsibilities: Key responsibility for the achievement of the commercial segments within the hotel strategy. Key account management to grow and maintain national agency and corporate relationships. To increase the share and profitability of existing accounts and secure new business across all market segments, both locally and nationally. 'Hunter' mentality with ability to think outside the box when it comes to sales and marketing. Become the hotel brand strategist and help to define and deliver the hotels unique value proposition and positioning in the market. Manage and nurture relationships with existing and potential clients, overseeing rate negotiations and account management to ensure optimal market share. Lead with the hotels sales and marketing messaging strategy ensuring that all hotel collateral, marketing materials and communication channels reflect the brand's voice and resonate with the target audience. Ability to write, lead and execute full marketing strategy for the hotel and lead within market positioning. To lead, inspire and support the on-property teams with your own passion and enthusiasm. Main Responsibilities : Act as the hotel's brand guardian, ensuring all marketing materials reflect the new brand voice, and lead the execution of promotions and campaigns. Conduct reviews, analyse performance, and clearly communicate key Sales and Marketing reports to stakeholders and owners, adapting strategies as necessary Partner with Revenue Management to develop and execute promotional strategies and manage OTA (Online Travel Agent) strategies through regular marketing reviews and media investments. Lead the development of the hotel's overall marketing strategy, including planning and email strategies. Oversee the execution of all marketing initiatives, projects, and collateral production to ensure sales and marketing goals are achieved and revenue opportunities are maximized. Manage both internal and external partners to ensure deliverables are executed in alignment with the hotel's strategy. Develop and implement the annual digital marketing plan and broader partnership and marketing strategies to drive revenue and support the hotel's repositioning efforts. Collaborate with the MDS or agency to monitor SEO performance and make recommendations for necessary updates. Oversee the creation of up-to-date marketing assets (e.g., photoshoots) to ensure content is current across all channels and platforms. Manage a team of direct reports, overseeing the performance of the overall sales and marketing team, as well as individual performance. Work closely with the RBH central sales team to ensure visibility within agency, leisure and national markets. Attend major travel functions and exhibitions to promote the portfolio. Maintain extensive market and product knowledge and work with hotel on adapting products and services to match client requirements and business trends. WHAT WE NEED FROM YOU We hire mostly on personality & potential but here are a few of our requirements To succeed in the role of Sales Director, you will need the following qualities and skills: Experience: Over 5 years of experience in sales within the hospitality sector, with a proven ability to meet and exceed sales targets. Leadership Skills: Exceptional leadership and team management abilities, with a talent for motivating and inspiring a diverse team. Marketing Strategist: Strong proficiency in analysing market date and performance metrics to guide strategic decision-making Analytical Skills: Strong proficiency in analysing market data and performance metrics to guide strategic decision-making. Communication Skills: Outstanding verbal and written communication skills, with the ability to clearly present ideas and strategies to stakeholders. Skills: Brand Ambassador: A true brand expert within the hotel creating, executing and selling the hotels new USPs in the market Negotiation Skills: Excellent negotiation abilities to secure contracts and partnerships that are advantageous for the hotel. Commercial Acumen: A true commercial entrepreneur within sales, marketing and revenue hotel functions. Digital Marketing Expertise : Knowledge of digital marketing platforms and tools, including SEO, PPC, email marketing, and social media. WHAT WE OFFER You will have access to a benefits package we believe truly works for our people and enhances our overall culture Highly competitive basic plus Management bonus scheme You will have access to a benefits package we believe truly works for our people Discounted hotel room rates for you and your friends & family An additional day's leave for your birthday Enhanced Maternity, adoption & shared parental leave Course Sponsorship 30% F&B discount at RBH hotels Refer a Friend scheme (earn 250 for each referral up to 5 referrals) Flexible working arrangements Wagestream - choose how and when you get paid Life Insurance Employee Assistance Programme Social and wellness events and activities all year round Free meals on duty saving you over 1000 per year And much, much more EQUAL OPPORTUNITIES RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact careersrbhmanagement.com LifeatRBH