The Senior Product Marketing Manager will be responsible for ensuring that our messaging, value propositions and sales materials continue to resonate internally with Sales, our Partners and with our customers around the world. Essential Duties/Responsibilities: What You’ll Do- Deliver the Pitch: Messaging, Positioning & Content Understand buyers’ processes, including their pain points, and the who, what, when and why behind the decisions they make Develop compelling messaging and differentiation to position Cofense solutions as the leader in the market Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas, specifically targeting security teams Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc). Deliver pitches as needed. Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view Coach the Play: Demand gen and revenue plays Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides. Serve as liaison between Sales and Marketing to identify gaps and roadblocks converting pipeline to revenue Own the Proof: Voice of the customer & voice of the industry Serve as the voice of the customer, understand their pain points and align them with Cofense’s solutions Distill win-wires and customer success into repeatable sales motions to help scale the business Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership Drive the Plan: Go-to-Market Strategy Develop customer segmentation, buyer personas and target audiences using a data-driven approach Work closely with the product management team to translate technical differentiators into sales and customer facing content, and drive the launch plan for upcoming offerings, capabilities and releases Occasional travel required including international Other duties as assigned Knowledge, Skills and Abilities Required Strong ability to simplify complex technical concepts into messaging that resonates with both technical and business audiences. Exceptional presentation, writing and messaging skills to position solutions to enterprise customers through succinct and compelling language Excellent interpersonal skills to interact with colleagues and cross-functional teams, customers and third parties Understand CRM and how the CRM system works for data analysis and strategic decision making Education and/or Experience: Bachelor’s degree is preferred 10 years of relevant experience that can span product marketing, product management, or solutions marketing Experience working with key personas specifically security professionals and with technical products and buyers Previous experience in cyber security and/or information security verticals Experience in B2B SaaS companies targeting enterprise customers Global experience a plus - Disclaimer- The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice. Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline.