Charlie Oscar is a digital advertising company built to accelerate profitable growth for brands through data science powered, creative digital marketing.
We combine data, technology and creativity to advise and execute digital marketing strategies that break the status quo for the worlds most ambitious brands. Put simply, we accelerate growth with better marketing.
Charlie Oscar’s unique, proprietary measurement solution; COmpass underpins the entire businesses approach to digital marketing. It allows brands to measure the true revenue impact from all of their media channels, including podcasts and influencers.
Charlie Oscar comprises three offerings: COmpass, Growth Consultancy and Agency services. Founded by Serial Entrepreneur and investor James Connelly (Previous founder of Fetch, exited to Dentsu) and Dan Wilson, Chief Data Officer (ex Fetch and Dentsu).
Charlie Oscar is backed by some industry experts including Jo Malone, Tom Singh (New Look founder), Jerry Buhlmann (Ex Dentsu CEO), Gurman Hundal (MIQ Founder & CEO).
Why are Charlie Oscar launching in Podcasts:
The Global Podcast Industry is predicted to grow 10x in the next 5 years with global revenues of $30bn.
The growth in podcast listening is not new but predicted to continue to grow. As listening increases, this is attracting more content creators to the platform of podcasts. The biggest shift in content creators have been more traditional TV, celebrity and broadcasters. Creators and Influencers are recognising that Podcasts are a growth area for audience and monetisation.
The biggest growth opportunity in Podcasts is advertising. Advertisers are investing more in podcasts because of their engaged audiences. Meta and Google continue to become more expensive advertising channels, driving advertisers to find new ways to efficiently reach their target customer.
This brings more revenue to the business of podcasts, making an even more attractive avenue for creators.
Charlie Oscar’s vision is to lead the market on the newest and most impactful mediums, on a global scale. This is an opportunity to not only grow our advertising offering but to also become the publisher, owning IP.
About The Role:
This is an opportunity to build a new business within the infrastructure that Charlie Oscar provides. We are looking for someone to design a business plan to capture the opportunity that Podcasts bring to Charlie Oscar and to execute the plan.
Reporting directly to James, the CEO of Charlie Oscar, this is a business leadership position.
Responsibilities would include:
1. Set the vision for the business unit and make sure it aligns with the bigger company goals.
2. Own the business plan - budgeting, forecasting, and making sure everything’s on track.
3. Lead the launch, from defining what we offer to setting up key processes.
4. Build and grow a top-tier team and studio, creating a space where creativity and innovation thrive.
5. Find, attract, and sign the best talent - podcast hosts, creators, and production partners.
6. Help brands win in podcast advertising by sharing industry insights and smart strategies.
7. Build strong partnerships with key players like Spotify and Apple Podcasts.
8. Oversee podcast production, making sure content is top-quality and runs smoothly.
9. Create and roll out marketing strategies to grow audiences and boost engagement.
10. Stay ahead of industry trends, bringing fresh ideas that keep us at the forefront.
About the Person:
We’re looking for a driven, entrepreneurial leader to take the reins of launching a brand-new business unit. If you’re someone who thrives on autonomy, loves building things from the ground up, and is excited about shaping the future of podcast advertising, this could be the perfect opportunity for you.
Characteristics of the person:
1. Ambition & drive – You take initiative, make things happen, and turn ideas into reality.
2. Big-picture thinking – You see where things are headed and can build a strategy to get us there.
3. Podcast know-how – You understand the podcast landscape, from content creation to audience growth.
4. Ad Industry experience – You get how podcast advertising works, including brand partnerships and revenue models.
5. Commercial mindset – You know how to spot opportunities, drive profitability, and secure the right deals.
6. Collaboration skills – You build strong relationships across teams, talent, and external partners.
7. A positive, resilient attitude – You tackle challenges head-on with energy and a problem-solving mindset.
Our Values
1. Make It Happen– Progress is better than perfection...we make things happen, we get things done.
2. Treat It Like Your Own– As if it was your business, your money, yourself....For us its not just work; its personal.
3. Grow Together– Grow the business, grow with your team, grow yourself.
4. Be Brave– In your work, in your ideas, in your ability to make decisions.
At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.
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