The key responsibilities of the Marketing and PR Manager include:
Develop and implement comprehensive marketing strategies and campaigns to promote the hotel’s services, facilities, and events, ensuring alignment with brand standards and business goals.
Oversee all digital marketing initiatives, including website content, email campaigns, and social media platforms, to drive online visibility, engagement, and direct bookings.
Build and maintain strategic partnerships with local businesses, travel agencies, and event organisers to enhance the hotel's market presence and generate revenue opportunities
Monitor and analyse the performance of marketing campaigns and initiatives, using insights to refine strategies and prepare detailed reports for senior management.