Digital Marketing Specialist - Hybrid
Location : Hybrid role, with office based work from our Poole site with requirement for occasional UK and international travel
Salary : Competitive, DOE
Contract : Full time, Permanent
Benefits : 25 Days Holiday (Christmas Shut Down), 9% Pension Contribution, 5x Death in Service, Sharesave Scheme, Health Cash Plan, Cycle to Work Scheme, Bippit - Financial Health Check and Guidance, EAP, Physio (offsite), Onsite Massage, and Work Wear
We are IMI plc, a global leader at the forefront of delivering motion and fluid control technologies. With a rich 150-year heritage, we create breakthrough engineering solutions for a more sustainable world.
We embrace innovation and care about the outcomes that are good for business, everyday life and making a better world - creating lasting impact for everyone.
We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.
We are now recruiting for a Digital Marketing Specialist to support with the creation of a global marketing strategy for IMI instrumentation, pulling together multiple different brands and sites to form a cohesive direction for the team.
You will report to the Marketing Manager, helping to create new digital material and social media content, working closely with all manufacturing and sales locations in IMI Instrumentation.
In addition to this, as our Digital Marketing Specialist you will be responsible for:
Social Media Management
- Developing and executing social media strategies across platforms (LinkedIn, Instagram, YouTube) working with our Social Media Manager.
- Creating compelling posts, ads and stories to enhance brand visibility.
- Analysing social media performance and provide actionable recommendations.
- Utilising social media analytics tools (e.g., Hootsuite, Buffer or native platform analytics) to monitor performance and optimise engagement.
E-mail Marketing
- Designing and implementing segmented e-mail campaigns.
- Optimising campaigns through A / B testing and performance analysis.
- Analysing e-mail campaign performance and provide actionable insights for improvement.
Content Creation and Management
- Producing and managing high-quality content for blogs, case studies, newsletters and website updates.
- Ensuring content aligns with SEO best practice.
- Collaborating with in-house designers to create visual assets.
- Using tools like WordPress for website content updates, ensuring pages are SEO-optimised.
Campaign Performance and Analytics
- Tracking and reporting campaign effectiveness using tools like Google Analytics and LinkedIn Campaign Manager.
- Providing data-driven insights to refine marketing strategies and recommendations to stakeholders.
SEO and Paid Media
- Conducting keyword research and implement on-page and off-page SEO strategies.
- Optimising web content for organic search and implementing link-building strategies.
- Managing PPC Campaigns on Google Ads and other platforms.
Event and Campaign Support
- Planning and coordinating marketing activities for trade shows, webinars and exhibitions.
- Overseeing the production of marketing collateral ensuring consistent with brand guidelines.
What We Are Looking For
- Degree in Marketing, Communications, or relevant experience.
- Proven experience in digital marketing, ideally in B2B or industrial/manufacturing sectors.
- Strong project management skills, including vendor and cross-functional team coordination.
- Excellent written and verbal communication with keen attention to detail.
- Proficient in WordPress (or similar CMS), Pardot, Google Analytics, and SEMrush.
- Familiar with marketing automation, lead nurturing, and data-driven decision-making.
- Strong IT skills (Microsoft Office) alongside core social media/web content tools.
- Personable, motivated, and confident, with resilience and diplomacy.
- Collaborative, proactive, and solution-oriented, driving continuous improvement.
- Organised, results-driven, and able to manage deadlines under pressure.
- Creative thinker who stays updated on marketing trends.
It would be great if you had:
- Membership of appropriate professional body e.g., CIM (Chartered Institute of Marketing).
- Knowledge of engineered products or manufacturing processes.
- Experience of managing external agencies / third party suppliers.
- Familiar with Design & Content Creation tools: Adobe Creative Suite (Photoshop, Illustrator), Canva, and basic video editing (e.g., Premiere Pro or CapCut).
Why IMI?
At IMI, you will join a global organisation with a legacy of innovation and impact. You will have the opportunity to lead transformative initiatives, work with industry-leading professionals, and shape the future of engineering solutions.
IMI is an inclusive employer; diversity is very important to us, and we want to receive applications from people from all backgrounds.
If you feel you have the necessary skills and experience to be successful in this role click on “ APPLY ” today!
No agencies please!