At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." Kerridge Commercial Systems (KCS) group is the leading specialist supplier of fully integrated ERP systems and related services to niche vertical markets in the wholesale and retail distribution, logistics and service sectors. The company Head Office is located in Hungerford, Berkshire, managing operations throughout the world. Kerridge Commercial Systems is a market leader in the development and provision of trading, financial and manufacturing software environments for specialist Distribution, Wholesale, Merchant, Retail, Automotive and Manufacturing industry sectors, addressing single or multi-branch operations, as well as catering for organisations with 'point-of-sale' showrooms and warehouses Key Responsibilities: As a senior marketing executive, you will be responsible for developing and executing high-impact demand generation and ABM programs to drive pipeline growth and customer acquisition. You will play a key role in optimizing multi-channel campaigns, collaborating with sales, and leveraging data-driven insights to refine marketing strategies. We are looking for a strategic and execution-focused marketer who thrives in a fast-paced environment and has a strong background in demand generation, account-based marketing, and digital marketing optimization. Key Responsibilities Develop and implement a comprehensive demand generation strategy to attract and convert high-quality leads. Design, launch, and optimize multi-channel marketing campaigns across email, paid media, and ABM. Build and execute account-based marketing programs in Demandbase to engage and convert key accounts. Partner with sales to align on targets, lead qualification, campaign strategies, and reporting to maximize pipeline contribution. Optimize digital performance, managing Google Ads, LinkedIn, programmatic campaigns, and website conversion strategies. Optimize lead nurture workflows in HubSpot, ensuring seamless movement through the sales funnel. Leverage analytics tools to track MQLs, SQLs, pipeline influence, and ROI, using insights to refine marketing efforts. Create and optimize email copy, landing pages, and ad copy to support demand generation and ABM initiatives. Optimize funnel progression by developing strategies that move leads seamlessly from awareness to conversion, leveraging targeted nurture programs, retargeting, and personalized content to accelerate pipeline velocity. Skills, Knowledge and Experience : What We’re Looking For Five or more years of B2B demand generation experience, preferably in SaaS, automotive technology, or supply chain software. Strong expertise in demand generation, ABM, and marketing automation, with hands-on experience in HubSpot and Demandbase. Hands-on experience managing paid media, including Google Ads, LinkedIn, and programmatic campaigns, as well as conversion rate optimization. Data-driven mindset with experience using Google Analytics, attribution modeling, and performance reporting to optimize campaigns. Proven ability to collaborate with sales teams and cross-functional stakeholders to drive measurable pipeline growth. Strong project management skills, with the ability to execute campaigns end-to-end while balancing multiple priorities. Company Info You may also have seen from our recent posts that we are excited to begin sharing our new company name – Kerridge Commercial Systems (KCS) is becoming Klipboard this year Our new Klipboard brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter Equal Opportunities Klipboard is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted. If this role is of interest to you please apply online. To all recruitment agencies: Klipboard does not accept agency resumes. Please do not forward resumes to our careers site or direct to Klipboard employee. Klipboard is not responsible for any fees related to unsolicited resumes. LI-Hybrid