Company Description
Home Instead is the world’s leading provider of non-medical care and companionship services for older people. With minimum visits of one hour, award-winning training and an excellent reputation, we are immensely proud of the quality of care we provide. We match our Live In Care Professionals to our clients based on mutual interests and hobbies to help build bonds of trust and enable us to provide personalised support.
Job Description
To support the team with all aspects of marketing to create suitable awareness and interest to generate the level of enquiries needed, both on the Client, Care Professional and community activity side.
The Role
1. Works under the direction of a marketing manager to help reach the company's marketing goals and objectives.
2. Research market trends, demographics, pricing strategies, and other relevant information that helps managers and directors develop marketing plans.
3. Assists in creating promotional materials, including brochures, blogs, marketing copy, etc.
4. Assist in all aspects of digital and non-digital marketing.
5. To learn further about SEO and Pay Per Click advertising from our outsourced marketing agency.
6. To review, monitor and advise on the effectiveness of various marketing channels.
7. To drive engagement and interaction across social media.
8. Assist with various marketing campaigns throughout the year.
9. Maintain effective communication with other office team members.
10. Carry out any other duties deemed necessary for the successful operation of the business.
11. Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.
Essential Criteria
1. Interest or experience in marketing.
2. Well-developed administration skills.
3. An understanding of social media and other digital communication tools.
4. Flexibility to work outside 9-5 Monday to Friday to meet the demands of the business.
5. Strong interpersonal skills with the ability to build rapport quickly.
6. Excellent verbal and written communication skills.
7. Good working knowledge of IT Systems with experience of Microsoft Office or Google Suite, working with databases and virtual communication platforms with the ability to learn and adopt new technologies where appropriate.
8. Excellent organisation and prioritisation skills with the ability to work accurately under pressure and adapt to changing priorities.
9. Team player who is self-motivated, results-driven and resilient.
Core Competencies
1. Driving Results
2. Adapting to Change
3. Customer Focus
4. Planning & Organising
5. Influencing
6. Quality Focus
7. Teamwork & Collaboration
8. Communication & Relationship Management
9. Living Home Instead
10. Agile Learner
Additional Information
Salary starting £25,000
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