Digital Marketing Executive – Insurance Sector
Job Market: Marketing - Insurance
Digital Marketing Executive – About the role
My Insurtech client are looking for an experienced and passionate Digital Marketing Executive to join the business at a very early stage. The successful candidate will play a critical role in defining the company's marketing direction and achieving our ambitious goals.
This is a unique and enriching opportunity. With a robust earning potential and the chance to steer the company towards groundbreaking innovation, it is a role that stands out.
You will get the opportunity to manage and optimise marketing technology stack, drive efficiency, and deliver high-impact marketing campaigns through data-driven decisions.
Digital Marketing Executive - Key duties
Digital Marketing Strategy
Working with the COO, design and develop an integrated marketing strategy to achieve revenue targets. Regularly review and optimise all relevant digital marketing channels to improve performance and drive ROI.
Automations & CRM
Develop and maintain marketing automation workflows and segmentation strategies to improve campaign performance and customer engagement.
Build a yearly CRM strategy to increase retention and improve KPIs.
Oversee all automation and email flows and make changes as necessary to maximise revenue opportunities.
Ensure data integrity and compliance across all marketing technology systems.
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