Our client is an innovative and fast-growing food and drink distributor, specialising in bringing authentic Asian food and beverage brands to the UK market. Over the last two decades, they have built a reputation for connecting exceptional products with major retailers, independent outlets, wholesalers, and food-service businesses across the country.
They are currently working on exciting new product launches and a strong pipeline of innovative new brands. To take their growth to the next level, we’re searching for a commercially-minded, dynamic, and strategic Head of Marketing to lead their marketing efforts, build a winning team, and drive sales in this exciting and evolving industry.
If you’re ready to make a significant impact in the world of Asian food and drink, you can join them on their journey!
As Head of Marketing, you’ll develop and execute a robust marketing strategy, set budgets, and build a team to support brand growth and trade marketing initiatives. You’ll work closely with key stakeholders—including Sales, Finance, brand partners, and retailers—to deliver exceptional marketing campaigns and strengthen their position as a go-to partner in the food and drink sector.
This is a hands-on leadership role where you’ll drive everything from strategic planning to campaign execution.
What you will be doing:
* Strategic Marketing Leadership
o Craft and execute an overall marketing strategy that aligns with the business objectives.
o Build and manage a high-performing marketing team.
o Set KPIs and monitor performance, adjusting strategies to ensure optimal results.
o Manage marketing budgets, ensuring maximum ROI.
* Brand Marketing
o Enhance and manage brand presence, ensuring consistent messaging across platforms.
o Drive innovative campaigns across digital, social, and traditional marketing channels.
o Partner with suppliers and producers to co-create impactful brand initiatives.
* Trade/Retail Marketing
o Collaborate with retailers and wholesalers to design and execute joint marketing initiatives that boost in-store performance.
o Develop tailored marketing materials for trade partners, including POS tools and product presentations.
* Market Insights
o Conduct research to uncover market trends, consumer behaviour, and competitive activity.
o Stay ahead of industry innovations and retail trends, keeping the marketing approach fresh and effective.
* Leadership & Collaboration
o Inspire, mentor, and develop your marketing team.
o Work closely with cross-functional teams to align marketing efforts with business goals.
What we are looking for:
We’re looking for someone with a proven track record in senior marketing roles, ideally working with multiple brands within food and/or drink and marketing into major supermarkets.
Key Skills & Experience:
* Experience in brand marketing and trade marketing, particularly within retail and wholesale.
* Strong knowledge of working with major supermarket chains and their promotional campaigns.
* Exceptional leadership and team management skills.
* Solid analytical skills with the ability to transform data into actionable strategies.
* Expertise in digital marketing, social media, and traditional marketing techniques.
* A hands-on approach and a willingness to roll up your sleeves when needed.
What’s on Offer:
* A competitive salary and benefits package.
* Exciting opportunities for career growth and development in a thriving industry.
* A collaborative and supportive workplace culture.
* The chance to lead marketing for a dynamic company that has doubled in size over the last three years and aims to double again in the next 3-5 years.
This is a brand new role to the company, it is a really exciting and pivotal point of their already successful journey and we would love to discuss it with you further – so avoid disappointment and apply today.
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