Job Description Salary scale: Grade 4 (£28,753-32,753 FTE dependent on experience) Contract: Permanent Hours: 37 hours Base: Bradford, BD1 4QU (hybrid working available, minimum of two days per week in the office) Responsible to: Communications and Engagement Manager Annual Leave: Start at 25 days plus Bank Holidays Pension: We operate a contributory pension scheme which you will be auto-enrolled into (subject to the conditions of the scheme). Probationary Period: Six months Closing Date: 9am Wednesday 16th April Interview Date: Wednesday 30th April - Thursday 1st May Background: Bradford District and Craven Mind (BDC Mind) is a thriving independent mental health organisation, making a positive difference to the mental health and wellbeing of people of all-ages living in Bradford district and Craven. In January 2024, BDC Mind and Staying Put won a joint bid to deliver mental health services to ethnically and culturally diverse communities (ECDC) in Bradford District and Craven. To ensure the services were culturally appropriate the first year has been spent researching, collaborating and listening to the needs of the communities we serve. From April 2025, the Hope and Light programme of culturally responsive mental health services will be available for people from South Asian, Black African, Black Caribbean, and Central and Eastern European communities. We’re looking for a passionate and dynamic Communications and Engagement Lead to drive awareness of the programme, build trust and engage the communities the programme serves. Ensuring the Hope and Light brand and messaging is inclusive, culturally responsive, and community-driven. Role Purpose: To work alongside the Communications Managers at BDC Mind and Staying Put, and the Hope and Light Programme Director to develop and deliver communications to build trust and engage our audiences including ethnically and culturally diverse communities, system partners and community groups. Role Outcomes: Support the delivery and ongoing development of the Hope and Light communications plan with strategic direction from the Communications and Engagement Manager and Programme Director. Support our community and grassroots organisations to communicate services to their audiences. Work collaboratively with partners and people who use our services to develop communications that reach people from South Asian, Central and Eastern European, African and Caribbean backgrounds. Develop accessible digital and physical communications materials for the Hope and Light audiences in a range of formats and languages. Monitor and evaluate the impact of communications and engagement activities, using data and feedback to improve outreach strategies. Effectively manage an operational communications budget to achieve objectives set out in the annual plan. Lead on culturally appropriate storytelling and campaign development that reflects lived experiences and diverse perspectives. Work with partners, system leads and grassroots organisations to promote the programme online across key websites. Represent the programme at events, community forums, and stakeholder meetings to promote awareness and engagement. Support the wider BDC Mind communications and engagement efforts via collaborative team-working. Supporting embedding inclusive language, culturally competent messaging and imagery across all communications. Support BDC Mind’s communications efforts and campaigns that aim to reach ECDC Communities. Fully participating in all relevant training to develop and maintain your performance in the role. Demonstrating an ongoing commitment to our values: Caring Always, Working Together, Supporting Everyone, Enabling All and Continually Improving. Performing other duties as reasonably required within the role. Benefits: Annual reviews Pension scheme Casual dress code Simply Health cash plan Employee Assistance Service Enhanced sick pay after probation Flexible working dependent on role Staff Wellbeing Peer Support Group Two Staff Engagement Days every year Excellent personal development opportunities Discount schemes including Company Shop and Blue Light Card 25 days annual leave per year, accumulating to 28 days with length of service Two days additional leave to use every year to support your wellbeing Accredited employer: Mind Quality Mark, Mindful Employer, Disability Confident and Real Living Wage Person specification Qualifications Essential Communications / Marketing related qualification Desirable Degree level education or equivalent in a relevant subject (English, communications, journalism, marketing etc) Experience within the charity, health, or community sector Experience Essential A minimum of two years’ experience in a communications, marketing, or engagement role Ability to build relationships with a range of stakeholders, including community groups, local media, and system partners Strong project management skills Delivering of an annual marketing or communications plan Developing digital content for website, social media and newsletters Communicating impact through statistics and case studies Managed email marketing platform such as Mailchimp Created assets using Canva and/or Adobe Creative Suite software Experience of videography and photography WordPress or similar content management system Desirable Experience producing communications for ethnically or culturally diverse communities Experience of managing a budget Experience commissioning and briefing photographers, graphic designers and freelancers. Skills and abilities Essential Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences Engage local media, write press releases Confidence and ability to represent the programme at meetings and events. Desirable Ability to travel independently around Bradford District & Craven Knowledge Essential Knowledge of different marketing and communication tools An understanding of mental health and wellbeing Understanding of communication, marketing and social media tactics and trends Desirable An understanding of the voluntary and community sector and mental health organisations An understanding of the mental health challenges faced by ethnically and culturally diverse communities Attitude and Personal Attributes Essential Self-motivated, proactive and enthusiastic Solution-focussed attitude Ability to build and maintain relationships at all levels Commitment to ongoing professional development How to apply: Please click the 'Apply for this job' button and follow the steps to fill out the application form. Upload your CV and a cover letter showing how your experience and skills match the Job Description and Person Specification under. We’re unable to provide feedback to applicants who are not shortlisted. We are committed to safeguarding vulnerable children and adults. All successful candidates will need to apply for a Disclosure and Barring Service (DBS) check and a right to work in the UK check.