* Define brand proposition, using customer insight and market analysis to create clearly defined territories
* Develop the purpose for William Hill, articulating why it exists and what customers can expect
* Develop the brand in line with overall goals, ensuring it's best positioned to capitalise on the commercial opportunity within each territory
* Ensure clear space for the brand within the portfolio to ensure targeting of the right customers with the right brands
* Create brand guardrails and personalities; a set of guiding principles that ensure all colleagues know how to bring the brand to life
* Working alongside Research and Insight, develop and own measures of success using a range of metrics (including brand tracking, images statements and consideration) to continually monitor brand health and the success
* Collaborate with country MDs, Heads of Product and leads within the Product space to influence roadmaps to ensure all plans, product and promotion iterations reflect the brand proposition and purpose
* Work with Creative to develop brand tone of voice, We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.
We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:
* Leadership experience with the ability to influence and communicate complex concepts in simple terms
* Have exceptional relationship building skills on all levels with a can-do attitude
* Significant experience in a dedicated brand role with the ability to work strategically as well as tactically
* Be commercially minded and able to rationalise brand endeavours in the context of business objectives
Our roles offer more than just a job, you'll become part of our 888 William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:
* Financial: Competitive salary and bonus schemes
* Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
* Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
* Perks and discounts: Discounts at a range of high-street retailers
* Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
* Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
* Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options
* Pension package and life assurance: Safeguarding your financial future and offering peace of mind