Job Description
Web3 Marketing Strategist | DeFi, NFTs, Layer 1s | Hybrid (London)
We’re looking for a Marketing Strategist with a sharp mind for positioning, a deep curiosity for Web3, and the ability to turn insights into impactful campaigns. You’ll lead go-to-market and brand strategies for a mix of Layer 1s, DeFi protocols, NFT launches, and emerging Web3 ventures.
This is a hands-on role with high visibility, working closely with clients and internal teams to shape narratives, engage communities, and drive meaningful outcomes.
What You’ll Do:
* Lead the creation and execution of end-to-end marketing strategies for high-growth Web3 projects
* Design compelling go-to-market plans, brand positioning, and content strategies
* Analyze market trends and user data to guide strategic decisions
* Measure and report on campaign performance and community growth
* Collaborate across teams to ensure alignment from concept to delivery
* Manage marketing budgets and resource planning
* Serve as a strategic partner to clients—building trust and long-term impact
What You Bring:
• 2+ years experience in Web3 marketing or strategic comms
• Strong understanding of blockchain, DeFi, and community-driven ecosystems
• Proven ability to...