Job Title Marketing & Propositions Manager Reporting To Head of Sales & Marketing Location Home Based with Travel Business Centre As Above Purpose The principle role and purpose of the Marketing & Propositions Manager will be to work with the executive leadership team, strategic marketing, business unit sales teams and contract directors to understand the sales and marketing needs, and interpret these into clear, measurable and achievable marketing plans designed to improve market and customer performance for the organisation. Effective marketing will include leading initiatives to drive lead generation; improve our reputation and market presence and make the organisation more accessible to private sector organisations whilst also ensuring we maintain a strong presence within the public sector. Alongside this, the successful candidate will have responsibility for ensuring they work with the solutions and sales teams to help identify and drive forward market leading propositions for each of our existing and new services along with a ’go to market strategy’ for each. Key external and internal client relationships External and Internal Key Responsibilities Will include both leading on and supporting the following activities: Customer understanding (and insight) Digital content strategy (created, directed, scheduled) Campaign planning and support (sales focused) Demand generation activities including but not limited to website, social media and events Service development (new/enhanced value propositions) Performance measurement and tracking (customer and campaign analysis, data-led recommendations) Market and competitor research (usually via interrogation/liaison with third parties) Team briefings (leadership exec, sales, customer-facing ops teams, partner execs) Third-party supplier management and (virtual) team co-ordination Preferred supplier network control (lead gen, brand, design, PR, events, research, intelligence) Forecasting and cost control The Marketing & Propositions Manager will also be expected to pro-actively drive the delivery of these plans by taking specific responsibility for implementing and co-ordinating themarketing campaigns. This will include contributing: Campaign support Sales/account/product team support Digital marketing co-ordination Third party production and event co-ordination Marketing knowledge base co-ordination and development These responsibilities are described in more detail below. Campaign support Interpret marketing needs and requirements to create targeted (& segmented) campaign plans; provide production support using external agencies to prepare the campaigns and materials, ensuring a consistent high quality of deliverables is upheld; and, manage campaigns ensuring sales and marketing work effectively together to deliver the target result. Campaign planning and design (working with Head of Sales & Marketing, solutions and sales teams and other key stakeholders) Content planning (forward production schedule) Product materials preparation and production (in-house using Word/PowerPoint/Excel and via agencies see ‘Third party production’ below) Campaign management (including controlled content release and distribution, online and print advertising campaigns, social media channel management, webinars, email marketing and event management such as setting up webinars for customers and arranging conference materials, co-ordinating presence at trade shows, and organising and managing our own events for customers and prospects) Campaign tracking Management, distribution, tracking and reporting on Marketing Qualified Leads (MQLs) Sales/account/product teams support Work with the sales/account/product teams and management team to track, analyse and improve campaign performance. Produce campaign briefing packs Customer materials support (customer presentation and proposal reviews, formatting and production) Collect customer feedback Monitor and support sales performance Assess campaign effectiveness (adjust campaigns accordingly) Digital marketing co-ordination Improve customer experience through co-ordination of online channels: websites, campaign emails, social media and digital networks and platforms (i.e. Knowledge Hub) which may include co-ordination of innovation groups, forums and direct surveys. Work with Head of Sales & Marketing and business unit directors to design structured digital approach to service portfolio Design customer research plan Define and create digital journeys for each service line Co-ordinate new websites (development and management of Liberata.com and Capacitygrid.com) and microsites (where appropriate including demonstrating specific capabilities with Schools, Payroll, Automation etc.) Co-ordinate, curate and expand reach of company social media channels (Twitter, LinkedIn, YouTube) and work with social media customer service representatives can meet appropriate standards of customer care and responsiveness (via Twitter) Co-ordinate digital innovation groups (customers and prospects) and user groups (customers only) if required Third party production and event co-ordination Briefing, management and co-ordination of production and events with third party resources and partners. Event and content planning and co-ordination Third party production briefing, planning, co-ordination and management (agencies, freelancers, copywriters) Daily/weekly/monthly marketing measurement (esp. web, SEO, lead analytics) Day-to-day marketing and PR agency liaison, co-ordination and commercial management Monthly marketing forecast (financial and commercial co-ordination) Marketing knowledge base co-ordination and development Development and management of knowledge resources and accessible repository of marketing and campaign materials for team (esp. sales/management) use. CRM analysis: customer data, sales performance, campaign effectiveness Collateral repository (product materials: release/version controlled) Market research (including basic desk research, customer insight and approved market intel purchasing) Competitor intelligence Communications Work with various agencies and internal teams to lead on external communications across the business Generate regular newsworthy items for publication on external and internal websites Maintenance and regular updates of company social media and websites Support of creation and monitoring of external communication plans and support with Internal Communications where required. Skills Minimum 3 years marketing experience in a similar role Experience of working across the public sector (especially local government) is desirable Well Organised Strong presentation and analytical skills Proactive Strong Communicator Highly developed Interpersonal skills Self-Starter Innovative Eye for detail Graduate or equivalent Experience of MS Dynamics CRM (or similar) Previous experience and skillset of demand generation and supporting revenue growth.