The role of Content Specialist is to help develop and execute content strategies to drive valuable, targeted, traffic and generate business for our clients. Working with and supporting the Senior Content Specialist and the Head of Content in creating, maintaining, monitoring and analysing content performance over various digital media platform and accounts.
Role responsibilities include: -
1. Implementation of content campaigns including content creation, on-page optimisation, social media and link building and email campaigns
2. Writing engaging blogs, pages, product and republishings for a wide variety of audiences, including business to business and business to consumer retail
3. Creating content, republishing and optimisation plans
4. Research topic areas for client content calender development
5. Carrying out client competitor and industry research
6. Carrying out Keyword, related questions research and SERP analysis
7. Adding and monitoring of keywords to tracking software, e.g., Moz and Semrush
8. Building buyer personas
9. Checking copy (proofreading and reviewing SEO value)
10. Manage multiple client projects simultaneously while ensuring deadlines are met
11. Understanding best SEO practices and applying these to the work being carried out
12. Build and develop client relationships, ensuring that excellent customer service is delivered at all times
13. Assist with the preparation of report ...