Are you a B2B content wizard who considers digital formats and paid channels your area of expertise? And do you have a flair for developing content, ads, and CTAs that convert? Then our role as Marketing Content Specialist will be a great opportunity for you.
If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Marketing Content Specialist and work with us to close the gap to a sustainable future.
Responsibilities
1. Conceptualise high-impact campaign content for a variety of formats and channels, ensuring alignment with our brand voice and messaging, and work with our brand and design colleagues to plan and develop the assets.
2. Copy that converts - apply strong storytelling and copywriting skills to build content designed for lead generation and nurturing, including developing clear and effective CTAs that drive measurable outcomes.
3. Cross-functional collaboration: you will conceptualise and provide asset briefs for our brand and design colleagues and other stakeholders in content creation and campaign execution.
4. Ensure quality: Ensure our marketing content is developed with audience and SEO in mind to drive organic traffic and ranking, as well as work with our design and UX specialists in focusing on web-based conversion points.
About You
You will have a good ability to understand and learn complex subjects, as well as a wordsmith with flair for visual communication, digital formats, and paid channels:
1. Excellent writing and storytelling skills and a flair for commercial copy.
2. Demonstrable experience creating content for multi-channel B2B campaigns.
3. Demonstrated ability to create conversion-focused copywriting and development of ads for paid channels such as LinkedIn, Meta, and programmatic advertising, as well as owned channels such as web and email.
4. You understand how to write for diverse B2B audiences and concisely translate complex issues and solutions into impactful marketing copy and assets.
5. Proven expertise in writing for web and digital is essential, and you apply SEO principles and work to develop engaging and high-performing landing page content. Familiarity with CMS is a plus.
6. Ability to provide a good creative brief and work well with designers and other marketing colleagues located across multiple geographies.
7. Relevant B2B experience from a larger international work environment.
8. A communications, media, or marketing degree, or similar relevant qualifications.
What We Can Offer You
1. Commitment to your development.
2. Leaders guided by our Leadership Principles.
3. A culture that welcomes you as the unique person you are.
4. Inspiration from colleagues, clients, and projects.
5. The long-term thinking of a foundation-owned company.
Ready to Join Us?
Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.
Thank you for taking the time to apply! We look forward to receiving your application.
Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland
Equality, Diversity, and Inclusion
Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential.
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