Job Title: Programmatic Manager
Location: Remote/Hybrid
Salary: Up to £42k depending on experience
Are you a skilled Programmatic Manager with a true passion for both retail media and influencer marketing? Have you consistently demonstrated your expertise in optimizing campaigns in the digital landscape? If you're experienced in retail media & programmatic, specifically Amazon DSP, YouTube and Tradedesk, and possess a deep understanding of programmatic advertising, we invite you to join our dynamic team at The Goat Agency and drive influencer initiatives through innovative strategies.
About Us:
As the global leading social media agency driven by influencers, The Goat Agency is at the forefront of shaping the future of digital marketing. Our partnerships with the most prominent brands and influencers worldwide have resulted in impactful and innovative campaigns that leave a lasting impact. As we continue to expand our horizons, we're excited to welcome a Programmatic Manager aboard to collaborate on groundbreaking projects for the first time ever in our journey. This is a unique project which no other company in the world is doing.
Key Responsibilities:
* Collaborate closely with our teams to integrate programmatic strategies seamlessly into holistic campaigns, delivering influencer work in a strategic and innovative manner.
* Be involved in presenting and selling Programmatic solutions to clients
* Plan, execute, and optimize programmatic advertising campaigns across various retail media platforms, with a specific focus on Amazon DSP, YouTube and Tradedesk to achieve KPIs and drive client success.
* Analyse campaign performance data, to identify trends, insights, and areas for optimisation.
* Utilise your expertise in retail media to identify new opportunities and strategies for improving campaign performance.
* Stay up-to-date with industry trends, advancements, and best practices in programmatic advertising.
* Act as a liaison between clients and internal teams, ensuring clear communication and alignment on campaign objectives.
* Keeping up to date with GroupM programmatic advice and making sure all our campaigns are compliant
Required Experience:
* A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful campaigns.
* A strong understanding of social media platforms, influencer marketing, and the broader digital advertising landscape.
* A strong understanding of Google Ads Manager and/or DV360 to confidently active and strategise YouTube ad campaigns.
* Hands on DSP experience. Ability to confidently implement and oversee best practice setups across multiple DSPs. E.g. Trade Desk, Amazon, other Retail media platforms
* An analytical mindset with the ability to translate complex data into actionable insights that drive campaign performance.
* Excellent communication and interpersonal skills, enabling effective collaboration across teams and with clients.
* The ability to comfortably present monthly performance reporting calls to the client, providing specific and relevant campaign insights while comparing results against benchmarks.
* The ability to present and help sell programmatic solutions in a client-friendly manner
* Experience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing. You ensure timely communication with the Client Services and Campaigns Teams, offering solutions for potential under deliveries.
Company Culture and Benefits:
* Regular social events and ongoing clubs
* £200 grant to make your working from home set up comfortable once you’ve passed probation
* Provided MacBook laptop to work from
* Flexi-hours
* Remote/Hybrid Working
* Health and wellbeing allowance once you’ve passed probation
* Health Insurance after you’ve passed probation
* Life Insurance Policy
* 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
* Birthday & Work Anniversary Days Off
* Length of Service Gifts
* In-Office Benefits such as beauty treatments & yoga
* Flexible Bank Holidays
* Volunteering Days
* Free Flu Jabs
Plus many more!