European Category Marketing Manager - Hot Drinks
Publication Date: 7 Jan 2025
Location: Camberley, UK
Company: Ecotone
The more diverse an ecosystem is, the richer and more resilient it is. This is the reason why Ecotone is looking for people from any background who are inspired and motivated by the wish to make things better; to be guided by the natural world in everything we do; to enrich lives and to make a positive difference by championing food for biodiversity. Are you ready to support our mission? Join us and our movement to make a difference!
Reports to: Head of ECT Hot Drinks
Direct reports: Yes, 1 innovation project manager
Contract type: Fixed term maternity contract
Job Purpose: The European Category Marketing Manager is in charge of developing a strong innovation and renovation pipeline that will contribute to the brand and category growth. They will act as a brand guardian across communications and rollout, being passionate about brands and maintaining a clear consumer/shopper point of view. Responsibilities include global innovation pipeline development and implementation of new big bet game-changing innovation projects, working with the Global Communication Lead to roll out communications plans and measurement across all markets.
Key Tasks And Responsibilities
Innovation:
* Lead development & implementation of a strong 3-year Innovation and Renovation Pipeline.
* Identify untapped consumer needs or market gaps and convert into clear range recommendations & new concepts.
* Lead development and implementation of new Global Big Bet Game Changing category Innovation Projects.
* Lead development and implementation of global tea category flavour strategy and define pipeline for next 3 years.
* Management of 1 direct report, global innovation project manager.
* Strong experience of innovation P&L management & development to ensure all new projects are commercially viable.
Comms:
* Contribute to the development of effective global brand communications.
* Work alongside the Global Communications Lead to drive consistent brand identity across Europe.
* Support Head of Hot Drinks on measurement of ROI across the global communications landscape.
* Work with the global creative lead to develop communications plans and toolkits to launch new innovation platforms.
Portfolio Management & Packaging:
* Lead rollout and implementation of new Clipper / Cupper Brand Portfolio Architecture across markets.
* Work with the Global Insight manager to analyze multimarket data for insights.
Responsible for communicating and collaborating across a multi-functional/cross-country team while managing matrix structure and influencing key stakeholders. Identifying and delivering ways to reduce complexity and minimize costs.
Scope Of Responsibilities
Europe Role will focus on 2/3 countries with transversal projects across 6 markets & international.
Key Competencies & Background
Functional Skills:
* Uses various sources of market data to articulate opportunities/threats on the category/brand.
* Able to build strong relationships cross-functionally and across markets.
* Lead the ideation, development & execution toolkit of innovation based on market data.
* Able to build compelling brand stories to support innovation/renovation/comms.
* Understands consumer value drivers for cost out or value in projects.
* Strong project management and influencing skills.
* Effective written, verbal communication & presentation skills.
Leadership / Influencing Skills:
* Ability to engage positively & influence key stakeholders.
* Critical thinking to simplify data/analysis to develop strategies.
Background And Education:
Marketing degree and/or 8-10 years experience in various marketing roles - brand and communications. Multi-country and/or working in a matrix (preferred).
Job Requirement
Hot Drinks (tea, coffee) experience (preferred). Fluent written and spoken English. Frequent travelling. Additional languages (ideal but not mandatory).
Critical Competencies
Co-operation & Influencing: Working together as one team.
Agility: Adapting to new situations quickly.
Responsibility: Changing our world for the better through CSR.
Entrepreneurship: Running the business as if it were your own.
OUR IDEAL PERSON WILL:
* Love brands and understand the importance of brand positioning/USP.
* Demonstrate clear critical thinking and build strong narratives.
* Engage the business and generate buy-in to the brand vision/innovation strategy.
* Work as part of a cross-functional project team.
* Understand the relevance of customer marketing.
* Work with suppliers to deliver on time, on brand.
* Be a self-starter with a proactive approach.
* Be an organiser and influencer with the ability to build trust and credibility.
* Ability to influence key stakeholders and interpret research and data.
* Excellent communicator and inspiring presenter.
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