Marketing Manager - Maternity Cover
Apply locations Bath - Somerset - UK
Time type: Full time
Posted on: Posted 30+ Days Ago
Job requisition id: R41581
Job Description:
Who We Are
Fitronics are a software brand with a portfolio of cutting-edge solutions to increase member retention and reduce admin time for leisure-based organisations. The Fitronics brands include, TRP, CoursePro, Strive, Consult and our most recent addition, Intelligent Accounting.
The role:
We’re seeking a talented Marketing Manager to join our team on a maternity cover basis. This role is perfect for a highly motivated individual who can step in and take ownership of our marketing efforts, with a particular focus on lead generation and campaign execution. You will be responsible for driving brand awareness, planning and organising events, creating campaigns and collaborating with both internal and external teams to create impactful marketing initiatives.
Key Responsibilities:
1. Lead Generation & Marketing Campaigns
o Develop and execute lead generation campaigns to expand our customer base.
o Ensure the creation of effective promotions and campaigns to drive lead generation with our existing customer base.
o Work closely with the sales and product teams to develop targeted campaigns and communications.
2. Event Management
o Book external events and co-ordinate the team, organise merchandise, promotional offers and stand designs where applicable.
o Plan and organise our very own customer events throughout the year, collaborating with partnerships, consultants, and the sales team.
3. Public Relations & Content Management
o Act as a liaison between our internal team and our PR agency to assist with creating compelling stories, ads, and editorials for publishers and magazines.
o Collaborate with the PR agency to share key milestones and create impactful stories throughout the year.
o Co-ordinate content marketing such as quarterly customer newsletters.
o Co-ordinate monthly webinars and post webinar feedback surveys.
4. Social Media & Brand Presence
o Manage the Company’s social media presence.
o Expand the Company’s social reach through social media channels.
5. Collaboration with Internal and External Teams
o Attend key company meetings, including roadmap meetings, and present the marketing department's contribution.
o Manage External Digital Marketing Specialist: Co-ordinate with our external Digital Marketing Specialist based in Lahore through regular meetings.
o Manage External Graphic Designer: Collaborate with our external graphic designer throughout the year, creating detailed design briefs and providing feedback for improvement.
6. Research Project Management
o Work with consultants and partner companies to advance an ongoing research project.
o Ensure timelines and deadlines are met, and that research reports are well-designed, digestible, and accessible to customers and the industry.
7. Customer Retention & Loyalty Programs
o Work with the National Accounts and Key Accounts Manager to delight customers and improve retention.
8. Budget Management
o Manage the budget for the marketing department, ensuring spend is on track.
9. CRM Transition Support
o Assist in the transition from Salesforce to Zoho CRM.
o Support the Project and Business Systems Manager with marketing requirements related to the new CRM system.
Job Qualifications:
* Degree in Marketing or a related field, or equivalent relevant industry experience.
* Proven experience in a marketing role, demonstrating a strong understanding of marketing principles and practices.
* Experience in lead generation campaigns, social marketing, SEO, event management.
* Strong content writing skills, with content samples required to demonstrate writing capabilities.
* Organised and self-motivated.
* Ability to work effectively in a fast-paced environment and meet deadlines.
* Experience working with Salesforce/Zoho.
* Knowledge of SEO best practices for creating content across websites, blogs, and social media.
Benefits:
* Life Assurance 4x base salary
* Vitality Private Health Insurance
* Medical Health Insurance
* Cashplan
* Personal Travel Insurance
* Cycle to Work scheme
* Electric/Hybrid Vehicle scheme
* Discounted gym membership
* My Premier Benefits (discounted high street retailers)
Our DEIB Commitment:
Our people define us and, at Jonas, we believe that diversity in all its forms enriches our organisation and drives innovation.
Flex Works Culture:
Here at Jonas Software UK & Europe, we see flexibility as a game-changer.
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