The Optimisation team at giffgaff owns the CRO (conversion rate optimisation) process from end-to-end. We sit together with the Business Intelligence team, giving the Optimisation team access to the highest quality data.
Our main stakeholders are the product teams. We collaborate closely with them to find the best ideas to improve our website and app, and then run experiments to see whether the improvements made any difference.
This role will have end-to-end input into A/B tests.
By collaborating with product teams, you will be helping them come up with new ideas for our website and app on how to improve experiences. You will then work with the product team to help them A/B test these ideas to ensure they deliver value and improve member experience.
You'll also be helping key stakeholders in the business understand traffic and journeys on our site using web analytics.
Key Responsibilities
* Help product teams produce new data led hypotheses on how we can improve our website and app.
* Collaborate with product teams to build A/B tests to trial these new ideas and their roadmap items using Dynamic Yield.
* Analyse A/B testing results through Google Analytics, Snowflake and Eppo.
* Collate and gather data on member behaviour and usage of the site and app to present to the senior members of staff.
* Using Google Tag Manager to add, remove and edit tags to ensure we’re measuring everything we need to.
* Mentor and train other members of the team to add to their cross-skill capabilities.
Who We Are
Do you want to join a connectivity provider that’s up to good? At giffgaff we do mobile differently. We call out the bad and find a better way. We’re laser-focused on flexibility, value and mutual good. And we’re so proud to be a certified B Corp. This means we've joined a network of more than 1,000 UK companies, who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too.
You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2.
Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. Over the past few years our member base has grown steadily, and we’re still going. We’re always looking to acquire new members, and to do that we need the best people in our team. Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn’t your favourite, most of our roles can be hybrid or work from home, or anywhere in between. If you like coming in, you’ll always find some office buddies. And if you like big occasions, we really bring the office to life monthly for our themed culture days. Plus all our giffgaffers come together at our legendary giffgaff summer, birthday and festive celebrations.
The Must Haves
* Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
* Proficient with SQL to analyse tests & transform data into easy to understand key takeaways.
* Strong experience of an A/B testing tool is required such as Google Optimize or Dynamic Yield.
* Good working knowledge of HTML, CSS, GTM to help create the best A/B tests.
The Other Stuff We Are Looking For
* Ability to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Marketing.
* Foundational knowledge of UX/UI/ Design and App/ Web development.
* An eye for good design - understand what makes a good web or app experience.
What's In It For You
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture.
As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible.
In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised. If this sounds like you, we’d love to hear from you.
Next Steps
If we feel like a place where you can belong, we'd love to learn more about you as a person and your experience to date. Once you've submitted an application the next steps of the process, if successful, are likely to include a chat with our recruiter and 2 zoom interviews with the team.
Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible. If you’re offered a job with us, it will be conditional, based on the passing of background checks. All roles require a criminal record check and some roles need a financial probity check. Your recruiter can provide you with more information if needed.
We want to ensure all candidates have every opportunity to shine, so please let us know about any reasonable adjustments we can make to improve your interview process.
Thanks for your patience and for showing an interest in joining the giffgaff family.
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