Job Description
As a trend obsessed brand with community at the heart of everything we do, we’re looking for a Brand Manager who can deliver a competitive and innovative annual brand plan that balances building a customer-centric core communications plan alongside disruptive global launch moments for our fast-growing own label brand.
We are looking for a dynamic, entrepreneurial, and commercially minded Sub-Brand Manager to take full ownership of an exciting new sub-brand within Beauty Bay. This role is perfect for someone who thrives on autonomy and wants to lead a brand’s end-to-end management, driving growth, awareness, and engagement. You will be responsible for overseeing all aspects of brand strategy, including product uploads and website management, social media management, content creation, influencer partnerships, and collaboration with NPD on product road mapping and new launches. This is an incredible opportunity for someone who is passionate about brand building and ready to make a significant impact in a fast-paced beauty environment.
Key responsibilities:
Brand Management
* Develop and execute a strategic annual brand plan that drives growth, engagement, and revenue.
* Own and manage the sub-brand’s presence across all consumer touchpoints, ensuring consistency in messaging and positioning.
* Lead cross-functional collaboration with agencies and teams across New Product Development, Creative, and Marketing to ensure brand objectives are met.
Product Management & Marketing
* Oversee the end-to-end process of product uploads, homepages and landing, ensuring seamless execution across all digital platforms.
* Work alongside NPD to develop and execute product roadmaps that align with market trends and consumer demand.
* Plan and activate product launches, ensuring compelling storytelling and maximum market impact.
Content & Social Media
* Manage and execute the brand’s social media strategy, growing audience engagement and brand loyalty.
* Collaborate with Creative and Content teams to develop innovative and trend-driven assets for campaigns.
* Monitor and analyse performance data to optimise content and refine strategy.
Influencer & Partnership Management
* Develop and maintain strong relationships with influencers and brand ambassadors to enhance brand visibility.
* Identify and execute partnership opportunities that align with the brand’s positioning and target audience.
* Track influencer campaigns to measure success and refine strategy accordingly.
Brand Building & Community Engagement
* Champion the sub-brand within Beauty Bay, ensuring it remains innovative, competitive, and customer-focused.
* Lead initiatives that drive organic engagement and a strong community around the brand.
* Stay ahead of industry trends to maintain a relevant and forward-thinking brand presence.
About you
* 5+ years’ experience in brand management, ideally within beauty or a related industry.
* Entrepreneurial mindset with the confidence and passion to take ownership of a growing brand.
* Proven ability to manage multiple projects simultaneously in a fast-paced environment.
* Strong analytical and strategic thinking skills, with a data-driven approach to decision-making. Must understand Google analytics and Shopify platforms
* A trend-obsessed, creative thinker with a deep understanding of social media and influencer marketing.
* Excellent communication and relationship management skills to work cross-functionally and externally with influencers and partners.
* Passionate about beauty, with a strong knowledge of industry trends, competitors, and customer behaviour.
This role is for someone who is ready to lead, innovate, and take a brand to the next level alongside the Brand Director. If you’re looking for full ownership of an emerging brand with the opportunity to shape its future, we’d love to hear from you!
What we offer
We like a relaxed working environment and there’s always a buzz about our offices!
Breakfast is on us and we have a casual dress code. We offer a generous staff discount scheme, regular team socials and more….
There’s nothing that excites us more than hiring great talent, fuelling it, then letting it fly. We’d love to hear from you today, so get in touch with our Talent team @ talent@beautybay.com
Here at BEAUTY BAY we want all of our colleagues to be able to bring their true selves to work. As an employer we are committed to promoting a diverse and inclusive community and we welcome everyone from all walks of life.