Marketing Lead / Head of Marketing
About VenueScanner
Our mission: Connecting people in the world’s best spaces
We are becoming the #1 destination for discovering and booking event spaces globally. We have built the best selection of venues across the UK and our recommendations engine matches event organisers with the spaces that are perfectly aligned to their requirements, and makes it easy to enquire, compare and book.
We provide venues - from major global chains to independents - with a powerful set of marketing tools to scale their venue hire business. We expand their reach to new customers, optimise their listings to attract the most relevant enquiries, and provide them with everything they need to convert new, high-value customers.
What you'll be doing
We are seeking a highly motivated & entrepreneurial marketer to lead our marketing operations. This is a fabulous opportunity for someone to grow their career - you will be the most senior marketing employee in the business, taking overall responsibility to grow demand (corporate event organisers using VenueScanner), with the opportunity to progress fast as the business scales in the UK and internationally. You will have real ownership of the marketing function and directly impact on the growth of the business.
You will inherit great foundations - a loyal customer base of corporate event organisers and venues, and highly profitable search marketing channels - and build the most loved B2B brand for venue finding & event planning globally. Under your leadership the VenueScanner brand will have 100% awareness and high loyalty amongst our ideal customers on both the demand (corporate event organisers) and supply (hospitality & events venues) sides of our marketplace. This is an exciting opportunity to lead our brand into our next phase of growth, as we scale from our first market, the UK, to the USA and then globally. With 2 direct reports (SEO & content) you will have total control of the end to end marketing funnel.
Core Responsibilities
* Understand the customer - as a foundation for the marketing strategy, you will deeply understand our ideal customer profiles.
o On the demand side of our marketplace we service both corporate and private event organisers, but have a focus on mid to large sized UK companies, who operate internal (e.g. xmas party) and external events (e.g. conferences), and our key points of contact are PAs/EAs, Office Managers, Heads of People and other senior decision makers.
o On the supply side of our marketplace we focus our efforts on venues who’s spaces best fulfil that demand, across multiple venue categories (Event spaces, Bar/Restaurants, Hotels, Activity Bars, Meeting rooms/Co-working).
* Own the marketing plan - you will co-develop the overall marketing strategy for the business with the Managing Director, and take personal ownership over its delivery.
* Perfect the value proposition - working with the Managing Director and commercial team leads, you will ensure that we perfect our value proposition for our target customers at every brand touchpoint.
* Develop a full B2B marketing funnel - you will create a multi-channel marketing plan to directly capture our target customers at each stage in the purchase funnel. You will mix online and offline methods to ensure 100% awareness of the VenueScanner brand amongst our ICPs, make our services their first port of call, convert them efficiently, and maximise loyalty to our brand driving repeat.
* Lead in search - Coordinating our SEO Manager you will optimise our well-established search marketing (organic and paid) channel to ensure VenueScanner is the leading brand in our competitor set for high-intent demand and supply-side leads.
* Delightful content & thriving community - Coordinating our Content & Community Manager, you will develop high-quality content that speaks directly to our target audience to support each stage of the marketing funnel.
* Influence onsite conversion - you will partner with Product & Engineering to ensure all new and repeat leads are optimally converted on our platform.
* Manage and coach - You will manage our marketing function, taking on direct line management of our SEO Manager and Content & Community Manager.
* Report upwards - As the most senior marketer in the business you will represent your function as part of the management team, working cross-functionally with all other departmental leads.
Why we like you
* You have a minimum of 5 years relevant marketing experience in high pace environments.
* You have deep B2B marketing expertise.
* Performance marketing is second nature to you, with hands-on experience across multiple digital channels.
* You know how to grow a truly loved brand.
* You have proven experience in identifying, acquiring and delivering highly effective demand partnerships.
* You’re a doer - we’re a small but hungry team.
* Highly organised with strong attention to detail.
* Entrepreneurial - you are willing to roll your sleeves up and try new things.
* Strong understanding of unit economics.
* Nice to have - B2B SaaS experience and / of events industry experience.
VenueScanner perks
* High-growth environment: we’re growing fast, which gives every team member the opportunity to progress their careers quickly.
* Hybrid working: enjoy the benefits of working from our central London office three days a week.
* Work from anywhere August: Escape to the country, work from the beach...
* Socials: Monthly socials, ad hoc post work drinks, annual company retreat.
* Personal development: Our progression framework gives every team member the toolkit to develop their skill sets.
* Venue perks: regular invites to new venue openings and venue “fam” trips.
Our Values
* Stand Together | Lead by Example | Make it Happen Today | Winning Mindset | Customer First | Embrace the Journey
We chose the values as a team to define the type of business we want to work in and how we like to work with each other.
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