Are you a skilled PPC Manager with a passion for driving results through paid advertising? We are recruiting on behalf of our client, an established leader in Marketing based in Coventry, who is seeking an experienced and proactive PPC Manager to manage and optimise their digital advertising efforts across multiple platforms. This is an exciting opportunity to make a significant impact in a collaborative, fast-paced environment.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels
Conduct regular performance analyses to ensure optimal campaign results, including ad spend efficiency and ROI
Perform keyword research, ad copywriting, and A/B testing to enhance ad effectiveness
Monitor industry trends and competitor strategies to ensure campaigns remain cutting-edge and competitive
Collaborate with the SEO, content, and analytics teams to drive cohesive digital strategies
Create and present detailed reports on campaign performance, providing actionable insights and recommendations for improvement
Manage budgets and adjust bids to achieve business objectives
Requirements:
Proven experience as a PPC Manager or in a similar role within digital advertising
Strong understanding of PPC platforms, tools, and techniques (e.g., Google Ads, Bing Ads, Facebook Ads, Google Analytics)
Proficiency in budget management and KPI tracking
Excellent analytical skills with a data-driven approach...