S our Freelance Social Media Executive, you'll play a key role in preparing for and launching our brand transformation. Freelance Social Media Executive (2-Month Contract) Join the Happydance Movement At Happydance, we believe life’s too short for dull content and missed opportunities. We’re launching a new brand and website, and we need a passionate, creative, and results-driven Social Media Executive to help us shine, socially. This is your chance to leave your mark by creating purpose-driven content that not only stands out but also drives leads, engages audiences, and sets us up for success. Your Role in the Spotlight As our Freelance Social Media Executive, you’ll play a key role in preparing for and launching our brand transformation. You’ll bring our story to life across LinkedIn and Instagram, blending organic content with a strategic paid approach to drive meaningful results. Think of yourself as the voice behind our channels, the strategist with a creative flair, and the planner who ensures everything works together seamlessly. What You’ll Be Dancing To: Content Creation: Design and deliver compelling, on-brand organic social media content that resonates with our audience and drives engagement. Channel Strategy: Refresh our LinkedIn presence and set up a brand-new Instagram channel, aligning them with our new tone of voice and visual identity. Paid Strategy: Develop and execute targeted paid campaigns to amplify reach, generate leads, and drive conversions, ensuring budget and performance alignment. Content Calendar: Plan, schedule, and execute an integrated content and paid strategy that builds momentum for our launch and keeps the conversation going. Performance Optimization: Monitor campaign performance and social analytics, leveraging data to refine both organic and paid strategies. Collaboration: Partner closely with our internal team to ensure consistent messaging and alignment with broader brand and business goals. Content Creation: Design and deliver compelling, on-brand organic social media content that resonates with our audience and drives engagement.Your Unique Moves: Required Skills and Experience: Proven experience creating and managing content for LinkedIn and Instagram. A strong understanding of social media strategy, with a portfolio of standout content to prove it. Strong knowledge of social media advertising platforms, including campaign setup, targeting, and optimization (e.g., LinkedIn Ads Manager, Meta Ads Manager). Creativity in abundance—your ideas are as bold as they are effective. Analytical mindset, using data to inform and refine your content approach. A natural storyteller who can translate brand values into engaging social media posts. Bonus Points If You Have: Experience working in SaaS, Talent Attraction, or Employer Branding. Familiarity with tools like Canva, HubSpot, or similar platforms. Your Secret Sauce: Passion: Social media isn’t just a job; it’s your craft. Purpose-Driven: You don’t just create for likes—you create for results. Empathy: You understand what resonates with audiences and why. Proactivity: You’re always ahead of the game, anticipating trends and needs. Collaboration: You thrive when working with a team to bring ideas to life. Why You’ll Love Working with Happydance: The opportunity to help launch an exciting, people-first brand. A collaborative and supportive team that values creativity and innovation. Flexibility to work your magic from anywhere. The chance to make a real impact in just two months. Ready to Dance with Us? If you’re a social media maestro ready to take on a creative and purpose-driven challenge, we’d love to hear from you. Apply now and let’s create something extraordinary together.