About the role
A company’s website is more than just a marketing and communications tool - it’s an embodiment of their brand and a key tool for driving growth. Working within the Marketing team and reporting to the Head of Marketing Operations, as Website Manager you'll be responsible for delivering and maintaining a website that cements Zellis’ position as a market leader in AI powered HR and payroll, with clear functionality, an optimised user experience, and close alignment with brand strategy. This pivotal role combines strategic digital oversight with hands-on management of web development projects. Coordinating with various internal and external stakeholders, and managing agencies, you'll take ownership for ensuring the website meets business objectives and sets us up for continued long-term success.
Key responsibilities will include:
Strategic website management
1. Leading the development and execution of the website strategy, ensuring alignment with broader business and marketing objectives.
2. Overseeing the complete redesign and development of the new company website, including requirements gathering, timeline management, and successful delivery.
3. Establishing and monitoring KPIs for website performance, user engagement, and conversion rates.
4. Monitoring competitor websites, and keeping on top of wider web trends and shifts in technology and user behaviours.
Technical leadership & development
1. Managing the technical architecture and infrastructure of the website, ensuring optimal performance, security, and scalability.
2. Developing and maintaining technical documentation, including site architecture, templates, and content management procedures.
3. Overseeing quality assurance processes and implementing best practices for web development and maintenance.
4. Implementing security measures to protect the website and respond to any security breaches.
Agency & stakeholder management
1. Managing relationships with external web development agencies, designers, and technical partners.
2. Coordinating with internal stakeholders to gather requirements and ensure the website meets departmental needs.
3. Providing regular updates on website projects, performance metrics, and optimisation initiatives to senior leadership.
Content & user experience
1. Working with colleagues across the Marketing team to implement effective content management workflows.
2. Ensuring the website maintains high standards of accessibility and usability across all devices.
3. Optimising site navigation and user journeys based on analytics and user feedback.
4. Developing and implementing strategies to improve website traffic and user engagement, with a strong focus on CRO (conversion rate optimisation).
5. Working with internal stakeholders to ensure content remains up-to-date and relevant.
Maintenance & optimisation
1. Leading ongoing website maintenance, including regular updates, bug fixes, and security patches.
2. Implementing and managing SEO best practices.
3. Conducting regular performance reviews and implementing improvements based on data analysis.
4. Ensuring the website complies with relevant regulations and standards.
5. Facilitating hosting and server management, ensuring the website has accurate and current domain and hosting information to prevent potential downtimes.
6. Conducting regular audits of the website content to remove duplicate information and ensure compliance with appropriate laws and regulations (including upcoming accessibility legislation).
7. Troubleshooting and resolving website issues promptly.
Project & budget management
1. Managing website development projects from conception to launch.
2. Controlling and monitoring website-related budgets and resources.
3. Prioritising and coordinating multiple concurrent projects and maintenance tasks.
Skills & experience
Technical expertise: A strong understanding of web technologies and design principles, comprehensive knowledge of content management systems, and experience with web security protocols and data protection requirements.
Project management: Experience managing complex website development projects from conception through to delivery, vendor and agency management, and the ability to create and maintain project timelines and technical documentation.
Analytics and optimisation: Proficiency in website analytics tools (such as Google Analytics), experience in A/B testing and conversion rate optimisation, and the ability to analyse data and turn insights into actionable recommendations and improvements.
Leadership & communication: Excellent stakeholder management skills with the ability to communicate technical concepts to non-technical audiences. Strong problem-solving abilities and attention to detail. Experience in leading cross-functional teams and managing multiple priorities. The ability to influence and drive consensus across different business areas.
Marketing knowledge & best practice: A strong understanding of digital marketing principles, an awareness of user experience (UX) principles, experience in optimising user journeys and conversion funnels, and the digital application of brand guidelines.
Critical competencies:
1. Demonstrable experience working in a B2B marketing setting, directly overseeing the management of a company website, or working within an agency setting directly responsible for managing a client’s website.
2. Detailed working knowledge of current and emerging website technologies, and hands-on experience using content management systems (CMS) such as WordPress, Drupal, or Joomla.
3. Technical understanding of website languages including HTML, CSS and JavaScript. Basic coding experience is beneficial but not essential.
4. Proven track record in agency and stakeholder management, and project delivery.
5. A rich understanding of the technical aspects of SEO, include site speed, schema markup, accessibility, and indexation.
6. The ability to use graphic design software such as Adobe Photoshop, Illustrator or Canva is desirable.
7. An awareness and understanding of laws and regulations relating to company websites, privacy and data (for example the European Accessibility Act 2025, GDPR, and Privacy & Electronic Communications Regulation) and the necessary application.
Benefits & culture
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
* Unstoppable together.
* Always learning.
* Make it count.
* Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:
* A competitive base salary.
* 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
* Private medical insurance.
* Life assurance 4x salary.
* Enhanced pension scheme with company contributions up to 8.5%.
* A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
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