Job Title: Global PR & Influencer Manager – Dove Personal Care
Location: London 100VE
Scope: Global
Function: Dove Personal Care – Global Communications
Reports to: Senior PR Manager, Dove
About Dove
Dove is the largest Personal Care brand in Unilever and has enjoyed spectacular growth rates. The brand is loved by millions of consumers worldwide for both its products and its commitment to Real Beauty.
About the role
This role reports to the Senior PR Manager who is based at 100 Victoria Embankment, London. You are required to be office-based 2 days per week at a minimum.
This will be a critical role for the successful launch of Dove’s latest Personal Care innovations, building the brand's beauty credentials via PR/Comms and social influencers.
* Drive the ‘Others Say’ vision for its iconic brands through PR & Influencer Marketing.
* Craft strategies and content that engage and inspire action amongst Dove’s core audiences.
* Deep understanding of social media and creator marketing.
Responsibilities include
* Design & implement data-led Social-first PR and Creator Marketing strategies.
* Create a yearly global integrated communications plan for top markets.
* Partner with the Dove Masterbrand marketing teams on their campaigns.
* Build relationships and ensure success in priority markets.
* Develop and keep brand statements up to date.
* Lead cohesive PR and influencer measurement and reporting globally.
* Manage risk and reputation.
* Run global events/brand experiences that drive mass talkability.
* Support analysis and measurement of communication effectiveness.
* Drive thought leadership through briefings and storytelling.
* Assist with team budget management.
Who we are looking for
* Independent PR and influencer marketing professional (~6-10 years of experience).
* Expert in written and visual content for beauty brands.
* Strategic thinker with a strong business mindset.
* Collaborator and networker who thrives on teamwork.
* Passionate about brands with purpose.
Critical success factors
* Strategic thinking and creative mindset.
* Brand PR strategy and planning.
* Social Influence strategy and planning.
* Excellent writing and visual storytelling skills.
* Team player with personal accountability.
* Experience managing budgets and billing.
Essential experience
* A minimum of 6 years’ experience in external communications.
* Experience managing brand PR and influencer campaigns.
* Worked in or with a multi-stakeholder environment.
* Passionate about brands with purpose.
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products. Our purpose is ‘to make sustainable living commonplace’.
What We Offer
We offer a competitive salary, annual bonus, and a flexible working environment.
Diversity at Unilever is about inclusion and creating possibilities for all. We embrace diversity in our workforce.
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About Us
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