Employment Status: Permanent
Full Time/Part Time:Full-Time
Grade:KSG - KSH
Salary:Actual salary £31,684 - £41,330 per annum (£34,421 - £44,900 per annum FTE)
Hours:37 hours per week (Monday to Thursday 8am – 4pm and Friday 8am – 3:30pm)
Term-Time/All Year Round:Term time only plus 2 weeks
We are seeking an enthusiastic Marketing and Development Manager to join our team. The Marketing and Development Manager reports to the Head and is responsible for developing and implementing marketing and development plans to meet the strategic needs and objectives of the school.
The Marketing and Development Manager will have line management responsibility for the Events and Marketing Coordinator.
Marketing:
•Maintain and update website content to ensure it is well presented, up to date and accurate, in particular the pages relating to news and events.
•Ensure the School website is well presented, maintained and update content in particular the pages relating to news, lettings, events and alumni.
•Manage and maintain content on Weald of Kent’s social media channels and ensure clear brand and safeguarding guidelines are in place.
•Collaborate with internal teams to gather information and insights for marketing materials.
•Assist with preparation of the bulletins/newsletter, prospectus, promotional video, photography and other marketing materials as required, including writing copy.
•Ensure the activities of the School are communicated through said bulletins, information screens, the website and to the media.
•Ensure that all external communications are clear, consistent and reflect the high standards and values of the School.
•Work with the relevant staff to ensure the activities of the school are communicated to all stakeholders.
•Day to day management of school branded social media accounts including Instagram, Facebook, X and LinkedIn.
•Create and post engaging social media text, photographs and video content across all channels.
•Monitor and report social media engagement.
•Work alongside external videographers to create video content to support the Admissions process and aid student retention.
•Contribute to the School’s marketing strategy, including the advertising strategy.
Alumni Relations:
•Administration of the Weald of Kent Alumni programme and database.
•Generate useful alumni contacts to enhance the learning and aspirations of current students.
•Develop the alumni community through communications, news, information and invitations to events at School.
•Include the alumni in fundraising campaigns to benefit the School.
Development (Fundraising):
•Develop and execute a fundraising strategy alongside the Headteacher.
•Identify and engage potential grantees, donors, sponsors, and partners, including individuals, corporates, foundations and trusts, central government, government
agencies, legacies etc.
•Plan and implement innovative fundraising campaigns and initiatives.
•Build and nurture strategic partnerships with key stakeholders, including government, businesses, trusts and foundations, agencies, community organisations and
other charities.
•Track and analyse key performance indicators (KPIs) related to fundraising, grants and business development activities.
Lettings
•Administration of all school lettings, communicating and offering good customer service to relevant stakeholders as necessary.
•Continually review the lettings process, procedures and strategy to ensure optimum efficiency and profitability, with the overall aim of driving lettings business and
increasing revenue.
•Maintain and update website content to ensure it is well presented, up to date and accurate, in particular the pages relating to lettings.
•Seek feedback throughout the year from current customers with a view to making improvements or addressing concerns with the assistance of the Site team where
necessary.
•Ensure that communication in respect of the letting of the school facilities reaches all affected parties, for example teachers where room setup may be disrupted.
Events:
•Support with the Events and Marketing Coordinator with the administration and organisation of all school events.
•Responsibility for ensuring timely parent communication, liaising with Finance if necessary and ensuring all administrative tasks have been completed.
•Reviewing the efficiency of current processes and procedures in relation to events and implementing new ones where required.
•Ensure events are planned in accordance with the School’s policies.
•Respond to enquiries and provide information about school programs and activities.
•Maintain clear communication with parents, staff, and external partners to promote school events and initiatives.
•Work closely with the whole school community, ensuring all parties (Facilities, IT, Finance Teachers, Support Staff, SLT, PTA etc.) are aware of upcoming events and
their individual roles and responsibilities.
•Coordinate logistics for events, including catering and audio-visual requirements.
Other:
•Support the admin team with the preparation of documents for all stakeholders.
•Responding to general queries by phone, email, post and in person in a timely and efficient manner.
•Support the Headteacher with other general administration tasks.
Application Closing Date: Tuesday 22 April 2025, 9am
Shortlist Interview Date: Wednesday 30 April 2025
Early applications are advised as the School reserves the right to appoint at any stage during the application process.
The School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
Applicants will be required to undergo child protection screening appropriate to the post. As this role involves 'regulated activity' with children the successful applicant will be required to complete a Disclosure and Barring Service (DBS) disclosure application. Employment will be conditional upon the College being satisfied with the result of the Enhanced DBS check and the outcome of all other checks.
The School will also carry out a check of the Children's Barred List on the successful applicant. Applicants should be aware that it is unlawful for the School to employ anyone to work with children if they are barred from doing so, and it is a criminal offence for a person to apply to work with children if they are barred from doing so.
This role is also exempt from the Rehabilitation of Offenders Act 1974 and the School is therefore permitted to ask shortlisted applicants to declare all convictions and cautions (including those which are "spent" unless they are "protected" under the DBS filtering rules) in order to assess their suitability to work with children.