We’re looking for a Commercial Marketing Manager to play a pivotal role in driving the growth and market presence of our diverse and growing product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, consumer behaviour, and commercial acumen to develop and execute effective marketing strategies that align with our business goals.
GM BRAND PORTFOLIO:
* With support of the Marketing Director, lead the creation and development of the GM Brand portfolio including new brand development and overall brand architecture, ensuring alignment with company vision and market needs.
* Working with appointed agencies, lead the branding, design and packaging of products to ensure they align with brand identity and appeal to target consumers.
* Manage New Product Development from ideation to launch. Collaborate with technical and product development teams to ensure new products align with brand strategy and consumer expectations.
* Develop and implement Channel, Price and Promotional strategies that align with brand positioning and market dynamics to drive trial and ROS.
PRINCIPAL MANAGEMENT:
* Act as the lead contact for agency brands across the business, managing day-to-day communication with Principal Brand Owners and fostering strong working relationships.
* Prepare and deliver monthly reports to Principals, highlighting key performance metrics, customer updates, activation summaries, market insights, and strategic recommendations.
* Serve as the brand champion for the Principal Brand within the business, ensuring alignment and integration of brand plans across all customers and teams.
BRAND MANAGEMENT:
* Oversee the development and positioning of our brands to enhance market visibility and consumer loyalty.
* Ensure consistent brand messaging across all marketing channels and materials.
* Manage the creation and execution of TTL marketing campaigns, including trade, shopper, social & digital, print, and experiential marketing.
* Collaborate with technical and product development teams to align marketing strategies with new product launches, monitor product performance and market feedback to inform future marketing initiatives and product improvements.
* Develop and implement comprehensive marketing plans to achieve commercial objectives, including Shopper, Trade and Consumer activations through the line.
* Where needed, conduct market research to measure performance, identify opportunities, trends, and competitor activities.
COMMERCIAL SALES COLLABORATION:
* Work closely with the sales team to develop strategic customer marketing plans that drive ROS, visibility and profitability for the Brands.
* Create tools, presentations, and promotional materials that support sales efforts.
* Ensure our sales colleagues are always up to speed with the latest brand news and development, attending Commercial Meetings and presenting brand performance updates.
* Attend customer sales meetings when required, assisting in the development of customer presentations to land key brand messages.
PERFORMANCE ANALYSIS:
* Analyse and report on full brand performance in the market down to customer and SKU level, identifying gaps and white space opportunity to drive brand success.
* Utilise data and analytics to measure the effectiveness of marketing campaigns and initiatives.
* Generate regular reports and insights to inform strategic decisions and optimise marketing efforts.
BUDGET MANAGEMENT:
* Prepare and manage the marketing budget, in line with commercial volumes, ensuring optimal allocation of resources for maximum ROI.
* Track and report on brand performance, marketing expenditure and campaign performance.
REQUIREMENTS:
* Marketing Experience: Minimum 5+ years of experience in commercial marketing or trade marketing role, preferably within FMCG, retail, or consumer goods industries.
* Degree in Marketing, Business, or a related field (or equivalent work experience).
* Proficiency in Marketing & Data Tools – Experience with Microsoft Office (Excel, PowerPoint), CRM software, digital marketing platforms, and analytics tools.
* Proven experience in multi-brand management, combining creative and strategic thinking with strong communication, collaboration, data-driven decision making and exceptional attention to detail.
ABOUT GM MARKETING:
With 25 years of experience, GM Marketing has established itself as a dynamic leader in the grocery sector, consistently adapting to an evolving market landscape. Our team is driven by a passion for excellence, innovation, and a shared commitment to delivering impactful results.
From comprehensive sales and field support to industry-leading marketing, supply chain, and financial expertise, we offer end-to-end solutions tailored to meet our partners' needs. More than just a distributor, we pride ourselves on being strategic partners to our brands - dedicated to amplifying their presence and ensuring success across the UK and Ireland.
WHY JOIN GM MARKETING?
* Be part of a forward-thinking company that will provide you with role autonomy and personal and professional development opportunities.
* Work with some of the most exciting and innovative brands in the FMCG sector.
* Join a talented and passionate team committed to making an impact, growing and developing.
Join our team and play a pivotal role in driving the success of our business. If you’re passionate about delivering results, leading initiatives, and building meaningful partnerships, we’d love to hear from you.
CLOSING DATE: FRIDAY 21ST MARCH
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Manufacturing
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