Marketing Executive
Location: Northampton
Type: Permanent
Work from home on Fridays!
Are you a Marketing Executive keen to develop your skills and gain autonomy? Do you want a generalist role where you can utilise your creative skills and learn from an amazing mentor? If this sounds like you, I have the perfect opportunity for you!
Supporting the Head of Marketing, you will be creating and growing campaigns for the UK, EU, and Rest of the World to help generate leads and continue their growth plans. There will be some travel in 2025 to attend European exhibitions.
Duties and Responsibilities:
1. Work across international markets focusing on campaign planning, optimisation, creation, and execution.
2. Create assets for branding, banners, flyers, display stands, video editing, emails, website, etc.
3. Schedule launches for social media, website, and digital campaigns.
4. Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
5. Reporting and optimisation, including in-depth analysis of channel and campaign performance, as well as scoping areas of opportunity.
6. Analyse competitor advertising campaigns to identify areas of opportunity and competitive threats.
7. Present clear, data-backed business cases to improve efficiency and drive new customer acquisition.
8. Work collaboratively with stakeholders across the business.
Skills and Experience Required:
1. Strong background and proven track record in marketing campaigns.
2. Strong analytical skills and excellent communication skills with attention to detail.
3. Highly numerate and able to thrive in a fact and data-driven environment.
4. Creative skills and competent user of Adobe InDesign.
5. Strong digital analytics capability and experienced in using marketing tools such as GA4, Google Looker (Google Data Studio), HubSpot, and SEMrush.
6. Ability to work to deadlines, manage multiple projects, and react quickly to changing business priorities.
Impact Recruitment Services are acting as an employment agency on behalf of our client.
Please note, due to the high volumes of applications we receive daily, should you not be contacted within 72 hours, your application is unsuccessful. Thank you.
All responses will be managed in line with the new GDPR regulations.
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