Research & Insight Manager
Salary: c.£40,000
London-based: 3 days a week in the office
About KidsKnowBest
KidsKnowBest is a leading youth-focused insights and creative agency that helps brands connect with the next generation. We work with globally recognized brands such as Nike, LEGO, Spin Master, and Orkla, providing them with deep cultural insights and innovative strategies to engage kids, teens, and young adults.
Our ethos is rooted in giving kids a voice and understanding their world on their terms. We believe in building a global community that amplifies the perspectives of young people, helping brands create meaningful and authentic connections with this influential audience.
At the heart of our work is our first-party data, gathered directly from our global community of kids, teens, and young adults. This data allows us to uncover authentic insights and stay ahead of cultural trends. We are also committed to staying ahead of legislation changes, such as COPPA (Children’s Online Privacy Protection Act) and GDPR-K (General Data Protection Regulation for Kids), ensuring that our practices are ethical, compliant, and respectful of young people’s privacy.
What you’ll do:
* Be the expert in child/youth research.
* Mixed methods researcher, with a focus on quantitative research
* Lead and manage research and insight projects for clients.
* Identify the client's research objectives and translate them into research design and methodologies that are adapted to get the best from children and youth.
* Lead the delivery of research and insight projects from proposal to commission to debrief and lead client presentations
* Analyse qualitative and quantitative data to generate meaningful consumer insights and frame these in a compelling way.
* Manage multiple research projects, ensuring on-time delivery
* Prioritise and manage project workloads and competing demands
* Provide project leadership on research engagements managed by more junior team members to ensure on-time and high-quality delivery internally and to external clients.
What we're looking for:
* 2-3 years experience working in the child/ youth space
* Strong project management, communication and presentation skills
* Proven ability to manage multiple projects both independently and part of a team
* The ability to tell a detailed, multi-layered, and impactful story through research– not just the ‘nice to know’ but the ‘so-what’ for clients putting the voice of the child/youth first
* Confidence and experience at presenting actionable insight to clients in a dynamic and engaging way with clarity
* Experience with consumer research and uncovering insights, in the child/youth space
* A background in quantitative/qualitative research methods, with a preference for quantitative
* Experience in preparing written reports, with the ability to make meaning of large amounts of unstructured content (words, video or image), - summarising findings, conclusions and recommendations.
* An attention to detail, with a pride for delivering excellent work that exceeds client expectations.
* Self-motivation, resourcefulness, and a growth mindset.
* Ability to motivate others, though leading by example as well as coaching and mentoring junior team members
* And most importantly, passion for what you do and a personal desire to progress in a fast-paced, energetic agency environment
Benefits
* Hybrid working (3 days per week in office, 2 days per week from home)
* 28 pro-rata annual leave allowance plus Bank Holidays
* Employee Assistance Programme
* Pension Contribution
* Teambuilding Events
* Opportunities to expand your knowledge of our target markets through our Be More Kid initiative
* Access to exclusive discounts
How to Apply:
Please submit your CV, a cover letter, and examples of your work (e.g., case studies, reports, or presentations) to kathryn@kidsknowbest.co.uk by 21st March 2025.
Values
What you can expect. Our key values underpin everything we do:
Never stop talking to kids, and adults, on a human level
* We take time to see things from a kid’s perspective; we invest time to listen to them, hear them and validate their experiences and opinions. By doing this we’re able to help an industry that often feels they know better about what kids want than the kids themselves. And it’s the same with how we work with clients.
Loyalty matters
* Whether it be colleagues or clients, this is something we value hugely. Working at or with KidsKnowBest is always a two-way street, a partnership not an arrangement. We have huge ambitions here, but no matter how big we get it is important to always remember how you got here.
Always disrupt
* “But we’ve always done it like that.” In a fast-moving and ever-changing landscape, this way of thinking doesn’t align with our values. Our natural state is to be disruptive and this needs to be harnessed for good. Ask questions and challenge the status quo; Does it have to be like this? Is there a better solution? Don’t disrupt for the sake of it. Disruptive thinking shouldn’t be a distraction from knowing a good thing when we see it, but it should empower an open-minded approach to a problem.
Think differently
* Never assume, always think differently. However you do it, always find the insight and data to back it up. You might think you’ve got an amazing idea, and you probably have. Now find the data to back it up or conduct an experiment and make others believe.
Approach with agnosticism
* “We all fear what we do not understand.” Unless there is data to support, almost everything in life is subjective. Our interests and thoughts may be vastly different to the kids we interact with but that doesn’t mean either is right or wrong. For every sound argument against, there will also be a sound argument for. We want to listen and understand kids and their interests. We can’t do that authentically if we come in with our own prejudices. We need to instead assess things fairly with an open mind and no preconceptions.
Be nice
* End of.