Job Description
We are seeking a skilled Senior PPC Manager to join our team at MRS Digital. The successful candidate will work closely with our Head of PPC and other senior team members to implement, manage, and expand PPC accounts across various clients and platforms.
The ideal candidate will have 6+ years of hands-on experience running paid media campaigns, preferably in an agency setting. They will be highly analytical, KPI-driven, and possess strong attention to detail, with the ability to build scalable campaigns.
The role involves controlling client budgets, maintaining and monitoring keyword bids, and ensuring campaigns are pacing and delivering on set Key Performance Indicators (KPIs). The successful candidate will also work with our Head of Paid to plan and strategize paid media campaigns, utilizing data-led decision making and testing techniques.
Key Responsibilities:
* Carry out day-to-day tasks across client paid media campaigns.
* Control client budgets and ensure campaigns are pacing and delivering on KPIs.
* Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other account key metrics.
* Work with the Head of Paid on the planning and strategy for all managed paid media campaigns.
* Keyword, feed, and placement optimisation, utilising data-led decision making and testing techniques.
* Monitor tracking activity for all accounts.
* Monitor competitor activities and take actions based on detailed analysis of the market share.
* Ensure online marketing efforts have the highest possible return on investment (ROI).
* Ensure clients receive ad-hoc monthly reports on time.
Skill Requirements:
* 6+ years' hands-on experience of running paid media campaigns, ideally agency side.
* Highly analytical and KPI-driven, structured thinker with strong attention to detail and proven ability to build scalable campaigns.
* Advanced capability within the Google Ads platform across various campaign types, bidding strategies, and processes, in particular Search, Display, and Shopping campaigns.
* Solid knowledge of Google Analytics, including the ability to set up and review conversion events.
* Ability to optimise an account in line with various bidding strategies, including CPA, ROAS, and Value-Based Bidding.
* Proficiency in MS Excel, PowerPoint, and Word.
* Experienced in keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing.
About MRS Digital:
MRS Digital is a fast-growing agency with fantastic core values and a host of well-known national and international brands as our clients. We have created an environment that allows people to not only enjoy work but thrive. If you are passionate about PPC and looking to progress your career, we would love to hear from you.