Brand Manager, Ophthalmology
About Astellas:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The Opportunity:
As the Brand Manager Ophthalmology, you are responsible for developing, implementing, and evaluating strategic and product-specific marketing plans in collaboration with other relevant personnel. Your goal is to achieve both long-term and short-term agreed business objectives, including sales and profitability targets, in alignment with the overarching brand strategy.
You will be part of an inclusive team that works to develop innovative therapies for patients.
Hybrid Working:
At Astellas, we recognise that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.
Key Activities for this role:
* Develop and implement robust, brand-specific marketing plans to achieve sales and profitability targets.
* Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
* Monitor and critically review the implementation of tactical plans against key performance indicators, taking corrective action as needed.
* Develop and manage the marketing budget for specific brands, ensuring efficient resource allocation and delivering results within budgetary constraints.
* Support the development of national key opinion leaders within the therapy area and implement processes to review their activities.
Essential Knowledge & Experience:
* Proven experience in pharmaceutical industry marketing, with a strong understanding of the ABPI code.
* Effective communication and interpersonal skills, with the ability to influence stakeholders.
* Strong analytical skills, with the ability to interpret data and make data-driven decisions.
* Experience with ophthalmology products and customers.
Educations/Qualifications:
* Degree in marketing or business-relevant subject or equivalent.
* (ABPI) Association of the British Pharmaceutical Industry qualified.
Additional Information:
* This is a permanent, full-time position.
* Location: Addlestone, UK.
* This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per month in our UK office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
What We Offer:
* A challenging and diversified job in an international setting.
* Opportunity and support for continuous development.
* Inspiring work climate.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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