As ‘the UK’s No. 1 Bakery Brand’ we have been baking bread since 1876. Today, we are proudly a sixth-generation family business, supplying over 18,000 retail customers from 11 bakeries and 16 depots, producing a range of over 70 products, including gluten and wheat free.
The Recipe
Lead the management and development of our Product Portfolio Strategies to win with consumers.
Set the vision and develop product/sector strategies, then deliver the resulting opportunities and manage performance to ensure Warburtons have the best product range for consumers, presented in the right way.
Collaborate across the business to align consumer insight, commercial strategy and in-store execution with product and sector priorities.
Key Accountabilities and Measures
Accountability
* Development of Product Strategies
* Managing Performance against Strategy KPIs
* Existing Product Improvement and Renovation
* Consumer Insight
* Presentation of the Brand at Shelf
* IBP Process Participation
* Stakeholder Collaboration
Responsibilities
* Management of Product Life Cycle
* Market Analysis and Trends
* Champion Consumer-Centric Approach
* Identification of Commercial Opportunities
* Performance Tracking and Reporting
* Impactful Packaging Design
* Adherence to Brand Guidelines
* Stakeholder Management
* 5+ years in Senior Brand Management/Senior Product Marketing roles, preferably FMCG
* Proven experience in development and delivery of Product strategy
* Collaborative approach with experience of leading cross-functional teams
* Strong ability to build and manage stakeholder relationships
* Capable with data and insight, able to draw meaningful conclusions and build a compelling story
* Experienced in packaging design with good knowledge of artwork & production processes
* Excellent communication and presentation skills
* Experience in the food industry
* Degree in Marketing
* Capable with both EPOS and Panel data
Extra Dough
You’ll want to know what your bread is worth:
* A slice of the annual profits (discretionary profit share)
* Family time is important to us and we know it will be to you, so you will have 5 weeks holiday and bank hols. Plus, the opportunity to purchase up to an extra week annual leave
* Private medical insurance, health screening and life assurance
* Award winning pension scheme with company contributions
* Products you will love along with deals and discounts for you and the family through our Extra Dough website
* Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service
We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do.
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