As Digital Planning Account Director you will have ultimate responsibility for the quality of output and delivery of media campaigns across your portfolio of client accounts. Working directly into the Business Director and sometimes, Head of Strategy & Planning with a Senior Account Manager for support, you will be a senior, frontline port-of-call for clients across all channels, supported by a team of media activation specialists (offline and online). The Group Account Director will be expected to demonstrate the following core competencies across 3 key operational areas: Clients — Business — Team 1. Clients At Walk-In Media, our USP is the high level of service that we are able to deliver to our clients; as the Account Director, you will play a critical role in developing great working relationships with your clients, ensuring the smooth day to day running of the accounts on your patch and that the work that leaves the agency is of a high quality. 2. Business You will be the day to day lead for the campaigns and work across your clients, building audience insights, strategic paid media recommendations and innovative media ideas, and overseeing campaign delivery as it moves across teams in the agency, from strategy through to activation, and will be responsible for the reporting back to clients. You’ll need to have a strong understanding of digital performance media, and an ability to translate business goals into digital media principles. 3. Team Given the requirement for strong digital delivery, the AD will report into both the Business Director responsible for this group of clients and the Head of Digital media at the agency. This role will also have a Senior Account Manager who reports into them, with additional junior members of the team also supporting your clients. You will need to help support the BD with managing workflow across the client patch, and you must guide and lead your direct report to work towards collective goals and also oversee their personal development. ABOUT YOU You will have around 4 - 5 years of digitally-focused media planning experience within an agency, and will be looking for the next step up. In previous roles you’ll have played a critical role in the day to day lead on a piece of business and will have planned & bought media across a digitally focused brand, ensuring that you have a comprehensive understanding of performance media. You’ll be well versed in the practice of media planning, and critically you’ll be able to teach the more junior members of the team how to plan, how put a great presentation together and how to be a fantastic account lead for clients – this is an agency where we lead by example and this will be crucial to this role. You’ll be comfortable in developing media and communications plans, applying consumer behavioural insights and key media learnings to create a plan for how media can drive growth for clients. ABOUT YOUR EXPERIENCE You’re an expert in designing impactful & effective communications strategy, with recent experience of delivering this for a performance focused media client You’ve got planning experience across both offline and online channels Knowledge and application of planning tools such as Nielsen, YouGov, TGI etc A proven track record of building strong relationships internally and externally Excellent written and verbal communication skills. Ability to multitask and excel in a fast-paced environment. INTERVIEW PROCESS For this role, there are at least two rounds to the interview process: An initial fact-finding interview reviewing core competencies and exploring why you have applied for this role and what you can bring to the table. To be held over Teams with the Head of Planning A second stage presentation of your interpretation for a response to brief, where you will be given a task to respond to in advance. To be held in person at our Covent Garden office, with the Head of Planning and MD If we require you to meet anyone else in the team, we will let you know during the process