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Job Title: Regional Social Lead
Job Type: Fixed Term - Full Time
Location: Tunbridge Wells, GB, TN1 1QQ
Company: BBC Public Service Broadcasting
Job Closing Date: 23/02/2025
THE ROLE
Job Reference: 21597
Band: D
Salary: £42,500 - £50,667 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: 15 week Fixed Term Contract / Attachment
Location: Office Base is Tunbridge Wells
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
* Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
* Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
* Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
Job Introduction
BBC Local’s mission for social media is simple– to get the best local content seen by some of the lightest users of the BBC. As the Regional Social Lead, you’ll be responsible for leading our team of social media practitioners across the South East – helping to ensure the best local storytelling reaches and engages audiences on platforms like Facebook, Instagram and X.
You’ll be commissioning and developing social content ideas from News and Audio teams as well as supporting social media practitioners across the region to do their best work. You’ll understand how the content you commission will help the best local content to reach new audiences and know the storytelling techniques and formats that work best on social platforms.
As well as setting the editorial direction, you’ll be working with our social media teams in Tunbridge Wells, Brighton and Guildford to co-ordinate the daily posting scheduled around our brands. You’ll set the editorial direction and tone of voice because you know your audience best -- but you’ll always ensure that what you do aligns with corporate and divisional strategy for social media. You’ll work collaboratively with the BBC South East leadership team.
Most importantly, you’ll thoroughly understand the social media market at a local level, and you’ll passionately believe that tapping into online community conversations and reflecting them in our output can help our journalism feel more relevant to underserved audiences. Key to your role is making sure these conversations are heard in our daily editorial meetings and inform our editorial agenda.
In this role you will be expected to contribute ideas and initiatives to improve BBC Local’s social media performance and you’ll work collaboratively with other BBC Local Social Media Leads, as part of a forward thinking team at the forefront of our division’s digital transformation.
Main Responsibilities
* Content and Publishing: You’ll make the daily decisions on the volume of content published to accounts in the region as well as the platforms your stories appear on. You’ll commission distinctive and innovative content for Facebook, X and Instagram from daily prospects as well as working with planning editors and other teams including Audio, Weather and Investigations to create social treatments for high-value, longer term projects.
* Reporting and Measurement: You’ll need to understand the power of the data that digital platforms offer us and be quick to spot emerging trends in performance. You should have a good working knowledge of social media analytics and the tools the BBC uses to measure content performance.
* Interpersonal Skills: You’ll embrace the challenge of improving social media literacy at the BBC and you’ll be a big believer in teamwork; because you’ll often be the person colleagues turn to for help. You’ll relish supporting TV, Audio and online staff to create successful social media content.
Are you the right candidate?
* Experience of using Optimo.
* Knowledge of media law and search optimisation.
* Understanding social analytics tools and Telescope.
* At least two years’ experience of writing for websites.
* Experience of leading a team.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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