Digital Marketing Specialist - (£30,000 - £35,000 + Benefits)
Exciting opportunity for an experienced and dynamic Digital Marketing Specialist to develop and implement comprehensive digital marketing strategies and drive significant growth in our Client's business.
Duties include:
* Develop and implement comprehensive digital marketing strategies
* Oversee all digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm campaigns), social media, and display advertising.
* Design, execute, and optimise cold and warm email campaigns to engage potential and existing clients
* Maximise deliverability and response rates.
* Collaborate with internal teams to produce engaging and relevant content for websites, blogs, and social media platforms.
Qualifications and Skills:
* Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
* Minimum of 3-5 years in digital marketing roles, preferably within the technology or audiovisual sectors.
* Proven experience managing and optimising online stores using WooCommerce and Shopify platforms.
* Expertise in SEO/SEM strategies and tools.
* Proficiency in using Google Ads, Google Analytics, and other relevant marketing platforms.
* Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
* Strong copywriting skills to craft engaging and persuasive content tailored to diverse audiences.
* Basic graphic design skills, with experience using tools such as Adobe InDesign, Photoshop, Illustrator, or Canva, to create visually appealing marketing materials.
* Excellent verbal and written communication abilities.
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