Job Description
Your team: The creative lead team is made of editors, creative producers and journalists who think up and deliver the best blend of editorial, branding, social sharing and interactive content. Our team is truly multi-disciplined with expertise across digital, video, print, radio, events and social. We pride ourselves on our editorial and commercial expertise and diversity of skillsets that gives our Studio teams the ability to find and present the most compelling stories.
Your role: The creative lead will work across multiple campaigns and partnerships across The Times and is responsible for generating brilliant ideas and storytelling; from client brief to pitch through to sale and delivery.
Day to day you will:
* Generate, develop and produce original ideas and content strategy to client and agency briefs.
* Be truly platform agnostic when developing content ideas with the ability to make content work cross platform with due consideration for both commercial brand effectiveness and audience user journey.
* Work with data and insight to build a strategy for why a creative idea will work and deliver for clients and brands.
* Be client facing, attend client pitches and contribute to building strong client and agency relationships in conjunction with Project Management and Sales.
* Determine the best ideas/stories/angles to deliver the needs of each campaign and establish the correct tone of voice for engaging the target audience.
* Commission writers/creatives, negotiate and secure talent contracts.
* Take responsibility for editorial costs budget for campaigns and report regularly to Project Management.
* Build successful relationships and gain the respect and trust of clients & internal stakeholders.
What we’re looking for from you:
* Excellent storytelling ability to generate and develop ideas that work cross platform for brands and resonate with mass audiences.
* Proven ability in managing and shaping a brief from conception to execution.
* Good copywriting skills.
* Experience in a creative discipline; editing, producing, writing and commissioning content and talent for print, video, digital, social and other platforms.
* Experience in presenting and pitching with good communication skills, and the ability to explain a concept or idea clearly and succinctly to clients and internal/external stakeholders.
* Have a solid understanding of the commercial content market and how to produce content for commercial brands, clients and agencies.
* Be well versed in social media-specific concepts with an understanding of execution formats and creative best practices for social media networks; Facebook, Instagram, Twitter, Snapchat, LinkedIn and YouTube.
Life at News: At News UK our people are our heartbeat - they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 11 employee-led networks.
We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. Some of what we offer includes:
* A generous pension scheme with employer contributions of up to 5%.
* 25 days holiday and up to 4 volunteering days per year.
* Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
* Wide range of training available, plus full LinkedIn Learning access.
* Private medical insurance covering pre-existing conditions.
* Discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes.
* ‘Bikes for Work’ scheme.
* Access to wellbeing benefits such as physio/massage and counselling.
We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.
News UK is an official partner of the Journalism Diversity Fund, founder of the Journalism and Disability Forum, and proud member of the Valuable 500. At News UK, we will continue to promote an inclusive and diverse workplace, to help people with visible and non-visible disabilities create careers in media and aim to make our content accessible to all.
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