We're Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT'S THE MISSION FOR THIS ROLE?
As a Marketing Manager for Berghaus, you will be responsible for executing and delivering compelling brand campaigns and activation platforms across key markets. You will act as a key liaison with our global network of partners, as well as our digital and commercial teams, ensuring our product ranges and marketing stories connect with consumers. Your role will be crucial in driving brand awareness and brand heat.
If you are passionate about the outdoors and ready to make a significant impact on one of the most iconic outdoor brands in the world, we would love to hear from you.
WHAT DOES THIS ROLE DO?
Brand Campaigns and Initiatives
1. Support the Senior Marketing Manager and Head of Brand in delivering the Global Brand Plan.
2. Lead specific projects and initiatives to achieve key brand and business objectives, working closely with partners to deploy the growth strategy in key markets.
Campaign Management
1. Ensure the timely creation and execution of marketing campaigns that align with the brand strategy and drive consumer behavior.
2. Manage day-to-day activities with agencies and partners, ensuring on-budget delivery and creative, on-brand execution of campaigns.
Partner Marketing Support
1. Work alongside the Senior Partner Marketing Manager to provide global partners with essential campaign assets, toolkits, content calendars, and e-commerce imagery.
2. Act as the key point of contact for partners, addressing inquiries and ensuring assets are delivered according to schedule.
Cross-functional Collaboration
1. Collaborate with internal and external teams to execute and deliver elements of the Brand Plan through key license and distribution partners.
Event and Project Management
1. Co-manage the production and delivery of brand projects, including activation platforms, collaborations, and launch events or conferences.
WHAT DO I BRING TO THE ROLE?
1. You just might be our next superstar if you have the following skills and experience:
2. A passion for the outdoors and knowledge of the performance apparel market would be highly advantageous.
3. Experience managing brand campaigns, from concept to execution, ensuring alignment with overall brand strategy.
4. Experience working with timelines, budgets, and coordinating cross-functional teams to meet campaign deadlines.
5. Ability to manage relationships with key stakeholders and partners, ensuring alignment with brand goals and strategy.
6. Strong understanding of brand positioning, product marketing, and consumer insights.
7. A solid understanding of design and storytelling principles.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
Marketing Manager (Berghaus) | London | Employment type: Permanent, full time
WHAT'S IN IT FOR ME?
1. Competitive basic salary + discretionary bonus
2. 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
3. Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
4. Family-Friendly Benefits: Generous enhanced parental leave policies
5. Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
6. Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
7. Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
8. Chance to join our Charity, D&I, and Sustainability employee networks.
As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment. We warmly welcome your application. #J-18808-Ljbffr