Northbound is a design agency that combines creative excellence with real-world impact. Our tight-knit team tackles ambitious projects for forward-thinking clients, and we're seeking a strategic specialist to drive our social and paid advertising success.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
As our first dedicated social media hire, you'll have the opportunity to build and shape our social media and paid advertising function from the ground up.
Core Responsibilities
* Campaign Management & Strategy
* Develop and execute data-driven paid social and search campaigns across multiple platforms
* Create and implement comprehensive social media strategies aligned with business objectives
* Manage campaign budgets and optimise performance through detailed analytics
Content & Community
* Collaborate with the team to create compelling ad content
* Drive meaningful community engagement and manage client relationships
* Develop and optimise ad copy, creative assets, and landing pages
Analytics & Reporting
* Monitor and analyse campaign metrics, including ROI, engagement rates, and conversion data
* Provide actionable insights and clear reporting to stakeholders
* Optimise campaigns based on performance data
Required Qualifications
* Minimum 2-3 years of hands-on experience managing paid social and search campaigns
* Demonstrated proficiency with Meta Business Suite, Google Ads, and analytics platforms
* Strong track record of achieving measurable campaign results
Technical Skills
* Advanced knowledge of social media advertising platforms and best practices
* Experience with conversion tracking, sales funnels, and marketing automation
* Working knowledge of SEO principles and email marketing
Professional Qualities
* Exceptional written and verbal communication skills
* Self-motivated with strong analytical and creative problem-solving abilities
* Ability to work independently while collaborating effectively with team members
Growth & Development
* Opportunity to build and shape our social media presence
* Direct impact on agency growth and client success
* Professional development opportunities
Work Environment
We believe in building a sustainable work environment where people can do their best work. While this starts as an office-based role, we're open to flexible work once established in the team.
Please Note
This hands-on role requires proven experience managing ad budgets and delivering measurable ROI. It isn't suitable for those looking for their first social media role or transitioning from another field.