YOUR NEXT JOB What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity But we’re more than that. ✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 10 million IoT subscriptions active in 165 countries and direct partnerships with 50 mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain. Innovation is in our DNA, and we have an insatiable hunger to ‘wow’ While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities. IoT… a fancy acronym or a secret code? The Internet of Things (IoT) is like the magical glue that keeps the world connected ✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected. Role Overview As our Senior Product Marketing Manager, you'll be at the heart of defining and driving our product marketing strategy. You'll champion how our innovative IoT solutions are positioned in the market, ensuring a strong alignment between our product roadmap and the ever-evolving needs of our customers. This is a pivotal role where your leadership will influence key stakeholders, both internally across Product, Sales, and Strategy, and externally with analysts, media, and industry bodies. You'll have the opportunity to significantly amplify Wireless Logic's voice and credibility on a global scale. Your Daily Quest (Key Responsibilities): Market Visionary: Identify and evaluate addressable markets, clearly articulate the long-term market potential for our products, and ensure our product direction is perfectly aligned with market demands. You'll be key in highlighting industry pain points, understanding the competitive landscape, and assessing market maturity. Product Strategist: Conduct insightful SWOT analyses to inform product strategy. You'll translate buyer needs into actionable insights for the Product team and articulate the compelling business value of our offerings. Your strategic input will be vital in areas like product packaging, driving product-led growth, defining pricing strategies, and cultivating buyer advocacy. Go-to-Market Maestro: Define and lead the execution of our go-to-market strategies, ensuring seamless product and service readiness for launches. You'll craft compelling competitive differentiation strategies and develop detailed buyer personas, messaging frameworks, and content strategies that resonate deeply with our target audiences. Lifecycle Champion: Spearhead sales enablement initiatives, continuously evaluate the effectiveness of our go-to-market approaches, and gather crucial market feedback to inform the ongoing evolution of our products. You'll also monitor key performance metrics to drive continuous improvement across the product lifecycle. The Secret Sauce (Key Experience & Skills): Experienced Player: You bring 5 years of demonstrable experience in product marketing, ideally within the technology sector. A strong drive to develop deep expertise in IoT technology and its commercial applications is essential. Communication Ace: You are a highly proficient communicator, both written and verbal, with strong commercial acumen and meticulous attention to detail. Strategic Influencer: A strategic thinker who can influence at all levels of an organization and effectively manage international relationships. Customer Journey Expert: You're adept at mapping and optimizing customer journeys with a digital-first mindset and have a proven ability to manage multiple projects simultaneously. Data-Driven Advocate: You are highly customer-centric, with a knack for deriving genuine insights from data and translating them into impactful actions. What Will Make You Shine At Wireless Logic (Behaviours & Culture) : You bring a proactive and solution-oriented approach to challenges. Your passion for technology and innovation is contagious. You thrive in a collaborative environment and build strong working relationships. You demonstrate excellent presentation and public speaking skills, capable of engaging diverse audiences. You are resourceful and pragmatic, with a bias towards delivery and accountability. You actively seek opportunities for continuous learning and development within the IoT landscape. You are comfortable engaging in industry forums and social media to promote our brand and influence target audiences. Your Objectives for the Year: Drive Market Adoption: Successfully launch at least two new key product features or services, achieving a defined level of market awareness and lead generation within the first year. Enhance Sales Enablement: Develop and deliver comprehensive sales enablement materials and training programs for all key product offerings, resulting in measurable improvements in sales effectiveness. Strengthen Market Positioning: Conduct thorough competitive analysis and refine our product messaging and positioning to clearly differentiate Wireless Logic in the market, leading to increased brand recognition and preference. Why Come Work With Us? Here’s why we’re confident you’ll love being part of our team: The chance to join a creative, entrepreneurial company where bold ideas are celebrated. Full training, ongoing support, and the tools to help you thrive and grow in your role. ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family. For UK: Benefits Of Being Part Of The Team: 25 days holiday Buy up to 5 days additional holiday Birthday Day off Enhanced Maternity/Paternity Leave Group Company Pension Scheme Private Medical Insurance Discounted Gym membership at over 3000 Gyms Dental cover Optical cover Company Sick Pay Scheme Cycle to work scheme Onsite parking Onsite gym Access to a variety of online discounts on major retailers Employee assistance program Ok, I'm Interested, What’s Next? Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities. Overview of interview process at Wireless Logic: Tele Interview – Meet the people team 1st Interview (Virtual) - Meet your manager 2nd Stage (Face to Face)- Meet your peers Final Stage (Virtual / Face to Face)- Meet our leadership If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs. How we work? We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible. Wireless Logic unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission. By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us and we will respond to your query as soon as possible