Job Title Campaign Manager - 12 Month Fixed Term Contract Job Description The Campaign Manager is responsible for the In life marketing strategy and marketing plan to drive engagement, activation, cross sell/upsell and ARR - ensuring optimisation of both the self-serve & hybrid route to market driving increased LTV. This is a critical area of the business for Accountants and central to the demand plan. Location - 3 days per week from our Manchester or Newcastle office. Key Responsibilities • Own & execute In life marketing strategy & plan - aligned to product roadmap, accountant seasonality & KPIs (engagement plan, loyalty, surprise & delight, cross sell & upsell, welcome & onboarding) • Drive engagement, usage and add ons within the Sage for Accountant and standalone brands platform leveraging marketing technology, data & in journey optimisations to develop personalised targeted comms and campaigns in product (with consideration of how this aligns to out of product communications & plans. • Lead sub team for In life including Campaign manager & marketing apprentice • Accountable for In life within Accountant Squad (post sign up) - reporting against performance vs targets, optimisation of activity and working with sub squad to drive improved performance (in product customer experience, product, customer journey mapping, data etc) • Drive and coordinate optimised, automated base email activity, taking into consideration different customer segments & optimal contact strategy • Own all base communications to existing accountants and bookkeepers, including monthly segmented communications, newsletters and product service notifications. • Responsible for all written forms of communication to existing accountants and bookkeepers, ensuring consistency and delivered to a high standard according to internal approval processes. • Own accountant advocacy workstream, delivering a year-long plan of activity aimed at increasing revenue per accountant. • Own content development for existing customers, working with Product Marketing and Sales to ensure relevant and engaging content and formats. • Own data for team including segmentation, selections and briefing to internal teams to ensure maximise opportunity and identify opportunities. • Ownership of In life and campaign lead metrics and reporting, monitoring activity and campaign effectiveness and driving improvements and optimisation with testing at the forefront. • Budget and tracking of all owned activities including cost management and Sage for Accountant and standalone brands activations & subs, unit/revenue/MQL forecasting Skills & Experience: • Proven ownership to developing marketing plans with measurable outcomes • Experience in driving engagement & ARR through personalised, targeting and optimised in product journeys leveraging martech functionality • Proven ownership of end-to-end campaign planning and execution including a content led, customer first approach (ideally in a large organisation), with the ability to switch and prioritise between tactical and strategic initiatives. • Demonstrate ability to take a set of core messages and transform them into a form set for suitable audiences. • Demonstrate commerciality and ability to deliver on budget, KPIs, revenue and ROI - including proven lead generation. • Proven ability to build collaborative relationships across multiple teams to deliver activity, in a GTM setting. • Proficiency in English language, verbal and written. • Background in influencing and presentation skills. LI-SW1 Function Performance Marketing Country United Kingdom Office Location Manchester;Newcastle Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/ Watch a video about our culture: youtube.com/watch?vqIoiCpZH-QE We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careerssage.com. Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/