Exciting Consumer goods / retail business (1Billion US ) We’re looking for a high-impact Sales Director for our UK market. Roles and Responsibilities: Support the development and execution of the plan for the UK business, ensuring alignment with business objectives, including customer/product mix, market share, forecasting, gross/net sales, gross margin, and EBITDA. Take ownership of identifying and planning differentiated sales strategies, including distribution, implementing retail marketing strategies, and defining how we succeed with both new and existing products/categories. Work within agreed promotional plans (SOA) to meet sales and margin targets, offering suggestions to drive market share. Collaborate with the Marketing team to build and execute customer strategies, while also building, managing, and coaching a high-performing sales team. Help define an omni-channel strategy for the region and execute marketing activations across all retail channels Develop online channels in partnership with central teams, expanding visibility and sales Work alongside the Regional Marketing Director to define and execute comprehensive plans, ensuring the right mix of product, price, place, and promotion for your market. Collaborate with the central operations team to identify efficiencies and improvements in workflows. Analyze competitors and evaluate their strategies and positioning, developing counter-strategies with the Marketing team. Assist the VP of Sales in managing the daily, weekly, and monthly trading rhythm of the business. Attributes & Skills (Requirements): 10 years of sales leadership experience in FMCG, Consumer Goods, or Electronics. Fluent in English. Winning mentality & great leadership Ability to thrive in a fast-paced, dynamic environment Ability to work effectively in a global environment, understanding structures, roles, and responsibilities. Strong presentation, written, and verbal communication skills.