Summary
The Content Creator Apprentice role is a developmental position within the Daventry site. During the apprenticeship you will work 5 days per week, inclusive of your study at Straight A Training. The working hours are 37.5 hours per week. On completion of this apprenticeship, you will obtain a Level 3 qualification in Content Creation.
Wage
Competitive
Training course
Content creator (level 3)
Hours
During the apprenticeship you will work 5 days per week, inclusive of your study at Straight A Training. The working hours are 37.5 hours per week. Shifts TBC.
37 hours 30 minutes a week
Possible start date
Monday 7 April
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
In this role, you will make an impact in the following ways:
* Be an integral part of the Daventry Communications team, focusing on both internal and external communications.
* Develop and manage content for digital plant signage, enhancing our visual factory initiatives.
* Generate engaging stories for the internal intranet to promote the Daventry site.
* Create compelling videos for social media to support the Cummins Daventry Goal Tree.
* Assist the Site Uniform Coordinator in maintaining branding consistency according to Cummins branding standards.
* Ensure all communications adhere to company guidelines and reflect Cummins values accurately and effectively.
Where you’ll work
Cummins
Royal Oak Way
Daventry
NN11 8NU
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
STRAIGHT A TRAINING LIMITED
Your training course
Content creator (level 3)
Equal to A level
Course contents
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
Your training plan
To be successful in this role you will need the following:
* Math’s at grade C/4 or above and English at a B/5
* Good English Writing Skills
* Confidence and a a Creative Mindset
* A personal interest in social media content creation
More training information
* Content creator L3 Apprenticeship Standard
Requirements
Essential qualifications
GCSE in:
* English Language and English Literature (grade 5/B or above)
* Math's (grade C/4 or above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Organisation skills
* Customer care skills
* Presentation skills
* Administrative skills
* Creative
* Initiative