We are delighted to share a unique opportunity within the Tesco Marketing function for a Marketing Optimisation Manager. The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance. The role works closely with our Insight function and our media agency Essence Mediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates. You will be responsible for: Understanding our commercial performance and the drivers of performance working closely with finance and insight teams. Having understanding and experience of working with an MMM agency / provider and platform. Understanding our audience framework and how this impacts our commercial performance. Bringing together insight from different business functions (commercial performance, customer insight, marketing performance), and translating this into marketing optimisation plans designed to drive greater return for the business. Building marketing optimisation plans across the 6 P's (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level. Landing these by working with key teams across the customer function from Marketing teams, Media and Campaign Planning, Direct to Customer Comms, CRM, Shopper Marketing and Performance Marketing. Optimise the distribution of media to key locations and audiences to drive greater returns to the business by collaborating with the Media Manager and Lead Media and Campaign Planners to optimise our portfolio. Confidently use marketing measurement tools to demonstrate the benefit and returns from optimisation made to our plans. Developing relationships and work closely with key agencies (EssenceMediacom, BBH, Dunnhumby). - Keeping up-to-date with the media landscape You will need: Experience with media or comms planning Experience in working with analytical and data-led insight in a marketing capacity. Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels. Confidence in presenting to senior stakeholders across a business Deliver inspiring briefs and feedback LI-FC LI-Hybrid What's in it for you: We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more Annual bonus scheme of up to 20% of base salary Holiday starting at 25 days plus a personal day (plus Bank holidays) Private medical insurance 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility