About Pinnacle:
Pinnacle is a leading educational space design and fitout company, transforming learning environments. We're passionate about creating innovative and inspiring spaces that enhance teaching and learning, and our unique SPACE model ( is at the forefront of this approach. We're looking for a passionate and driven Marketing Programme Manager to champion and elevate our SPACE model, driving engagement with schools, educationalist and maximizing its impact.
About the Role:
As Marketing Programme Manager for our SPACE model, you will be the driving force behind its marketing success within the education sector. You will own the end-to-end marketing strategy and execution, working closely with the Senior Marketing Manager and Business Development teams to attract new clients, nurture existing relationships, and build a thriving community around the SPACE offering. This is a varied and exciting role that requires a hands-on approach, excellent communication skills, and a passion for improving educational spaces.
Key Responsibilities:
•Client Platform Management: Overseeing and optimising the client platform experience, ensuring seamless onboarding, communication, and access to resources for schools.
•Organising Programme Events: Planning and executing a range of events, from networking events and exhibitions to webinars and workshops, specifically targeting educational professionals to generate leads and build relationships.
•Community Building: Cultivating a vibrant and engaged community around the SPACE model within the education sector, both online and offline, through targeted initiatives and communication.
•Database Management: Maintaining and segmenting the marketing database, ensuring data accuracy and compliance with GDPR regulations.
•Tracking ROI: Measuring and reporting on the effectiveness of marketing campaigns, analysing key metrics, and making data-driven recommendations for improvement.
•Ownership Of Client Engagement Materials: Developing compelling marketing collateral, presentations, and proposals tailored to the specific needs and requirements of schools, showcasing the value of the SPACE model.
•Budget Management: managing the marketing budget for the SPACE model, ensuring efficient allocation of resources.
•Communications & Content Management: Creating engaging content across multiple channels, including social media, email, and website, tailored to the education sector, to promote the SPACE model and its benefits for teaching and learning.
•Photography & Videography: Coordinating and overseeing photography and videography projects to capture compelling visuals of completed SPACE projects in educational settings for marketing materials and online platforms.
Essential Skills and Experience:
•Proven experience in a marketing role, ideally with experience working within the educator sector or marketing to the education sector.
•Strong understanding of marketing principles and best practices.
•Excellent communication, interpersonal, and presentation skills, with the ability to engage effectively with school leaders and other educational stakeholders.
•Experience in event planning and community building.
•Proficiency in CRM and marketing automation tools.
•Experience with photography and videography coordination.
•Highly organised and detail-oriented with the ability to manage multiple projects simultaneously.
•A proactive and self-motivated approach.
Please apply with your CV and a cover letter detailing your suitability for the role. We look forward to hearing from you!