To provide leadership for West Norfolk Home First Hub for D2A and UCR across West Norfolk to ensure that a high quality, safe and cost-effective service are delivered. To identify and explore all opportunities for integration including joint roles where appropriate and to propose options to Operational Director (OD), implementing agreed changes across the HFH. To identify opportunities for new business, funding and income and propose to Operational Director. To be responsible for managing and leading performance improvement across the HFH and as required other portfolio services. To take an active role in the implementation and delivery of CIP plans, service line reporting and income targets across the portfolio of services. To assist and advise the OD on the development and implementation of strategies and policies. To develop strong productive relationships with key external agencies including acute providers, independent care home and domiciliary agencies, ICBs, GPs, NHS Norfolk and District Councils. Create and build networks to support and contribute to service developments. Please see the job description for a more complete list of responsibilities.