Job Summary
An exciting opportunity has arisen for a Digital and Social Media Assistant to join our Communications and Marketing team, working with colleagues across the organisation to assist the delivery of our digital campaigns across a variety of channels.
Main duties of the job
The post holder will work as part of the Communications and Marketing team to support the delivery of the NHSBSA's business strategy. The post holder will be responsible for helping to deliver a range of digital and online communications including social media and video, ensuring our channels are a source of timely, accurate, and relevant information for our audiences.
The post holder will administer our social media channels and work closely with the Customer Contact Services (CCS) team to ensure best practice use of our social media channels and tools.
You will work with our creative designers to brief videos, photos, and other materials for our digital and online platforms.
You will also help to build the NHSBSA's reputation as a digital organisation by working with the relevant Media and Campaigns Officers and members of the marketing and events team to promote news, key messages, and achievements through our digital channels.
Job responsibilities
* Maintaining the NHSBSA's social media sites and actively engaging with other stakeholders including other Arms Length Bodies and Department of Health and Social Care to share messages and content.
* Working with the relevant Media and Campaigns Officers to schedule social media posts and ensure a digital presence is part of any campaign.
* Providing advice and support to colleagues at all levels on using social media and other digital and online platforms.
* Working closely with colleagues in the Contact Centre who manage social media channels as a customer service channel to ensure tone and messaging reflects the NHSBSA's narrative.
* Keeping up to date with developments in digital and social media, as well as emerging platforms and tools which the NHSBSA may benefit from using.
* Using analytics and sentiment to improve content across our social media channels and produce monthly reports on how channels and campaigns are performing.
* Providing customer service via our corporate social media channels and liaising with colleagues to provide timely responses which align with the NHSBSA's tone of voice.
* Managing a social media awareness day calendar and proactively identifying key NHS campaigns, awareness days, events, and industry news in the health and care sector.
* Working with our Creative Designers to brief and edit content including graphics, video, audio, podcasts for internal and external projects, campaigns, and initiatives.
* Working with the wider Communications and Marketing team to develop a communications forward plan for 2025/26 to map out activity.
For a full list of essential and desirable criteria for this role, please download the Job Description and Person Specification document from the 'Documents to download' section of the advert.
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