Due to the company’s continuing growth, we require a Marketing Manager (16 Months FTC Maternity Cover) to strengthen the existing Marketing team.
Location: Head office - Blackburn
About the role
As Marketing Manager (North & Scotland), you’ll be responsible for developing and executing strategic marketing plans that drive engagement and support business growth. You will work closely with regional directors, internal teams, and external stakeholders to ensure timely and relevant information is used in your campaigns. You will also oversee a range of regional marketing activities and support the development of two direct reports.
Key responsibilities
* Regional marketing strategy: Plan, execute, and report on both online and offline marketing strategies to drive brand awareness and sales in the North of the UK. This includes digital campaigns, events, exhibitions, email marketing, social media, press releases, thought leadership, video, and more.
* Campaign management: Lead the creation and implementation of multi-channel campaigns, ensuring alignment with the company’s brand and business objectives.
* Client engagement: Attend client strategy meetings as required, providing marketing insights and overseeing large regional projects to ensure successful delivery of campaigns.
* Team leadership: Oversee two direct reports (Project Communications Manager and Graduate Apprentice), supporting their professional growth and development.
* Content creation & thought leadership: Working with the marketing team, develop high-quality content for various platforms, including blog posts, industry articles, and thought leadership pieces that highlight our capabilities in low carbon solutions.
* Event & exhibition coordination: Plan and manage regional events and exhibitions, ensuring alignment with marketing objectives and delivering an engaging experience for stakeholders.
* Performance reporting: Report monthly to regional directors, providing detailed analysis of marketing activities, campaign performance, and strategic insights for future planning.
* Brand consistency: Ensure consistent implementation of the company’s brand voice, messaging, and visual identity across all marketing channels.
* Stakeholder management: Work closely with clients, internal teams, stakeholders, and external agencies when needed, to deliver cohesive and impactful marketing campaigns.
* Innovation & growth: Continuously seek out new marketing opportunities and channels to keep the company at the forefront of the industry.
What you will need
We’re looking for a motivated and experienced Marketing Manager who is ready to take on the challenge of leading regional marketing efforts during a key period of growth. You’ll thrive in a fast-paced environment, balancing multiple projects while mentoring and supporting your team.
Competitive Salary (depending upon experience)
Contributory Company Pension Scheme
Non-contributory death-in-service insurance
33 Days Holiday including BH
Flexible working hours patterns
If you're interested in this position, please email your CV to our HR department using the button below.
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